what would beyoncé do?
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Ivy Park Is at It Again: Drip 2.2 Will Serve a Darker Mood With 'The Black Pack'
Didn’t get your hands on anything from Adidas x Ivy Park’s instantly sold out Drip 2 last month? Or maybe it was a bit too bright for your fall/winter mood? Say no more, Fam, Beyoncé’s beloved athleisure brand is dropping yet another drip next week, this time in a ‘black and nesa” colorway—or as Queen…
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Homecoming Queen Beyoncé Just Launched a New Way to Get HBCUs—and Us—Bodied With Peloton
It’s been a year of mixed emotions for HBCUs—including a pandemic that forced students back home, months of protests filled with continued calls for racial justice, and a contentious election triumphantly resulting in the first Black woman—and HBCU grad (H-U—you know!)—elected vice president of the United States. With traditional homecoming festivities postponed by the ongoing…
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It's Been the Longest Week Ever…So Let's Spend Time With Our Favorite Beyoncé-Clad Boomers
To say this week has been both anxiety-ridden and anticlimactic would be an understatement. After weeks of bracing ourselves for exactly the protracted outcome we have been painfully enduring since Tuesday, even with triumph likely in sight, what’s still painful is the confirmation that, in spite of all its well-meaning platitudes, promises, and performative black…
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'Big B'—and the 'B' Stands for Biden-Harris
In case you didn’t know, Beyoncé has officially endorsed presidential candidate Joseph R. Biden for this year’s election. The Texas-born songstress took to Instagram to upload a boomerang, sporting an all-too-appropriate “Biden Harris” face mask. (We love a socially responsible queen.) In her caption and subsequent post, she urged her followers to exercise their civic…
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Triple Threat: Beyoncé's Newest Vogue Covers Once Again Make History—This Time, With a 21-Year-Old Black Woman
There’s B’Day, and then, there’s Bey Week—which is a bit like Shark Week, but with much more buzz. Beyoncé kicked off the week building the buzz about her latest (and already sold out) Ivy Park drop with Adidas—her second since the label’s relaunch—and is ending it with the debut of three covers of British Vogue’s…
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Feels Like Spring: Ivy Park's New Palette Takes Us From Lemonade to Emerald City
If, like me, you are currently gazing out of the window listlessly, trying to soak up whatever gray, rainy daylight you can as it gets a minute shorter every day, never fear. Beyoncé is here, ready to put our love back on top with an Ivy Park palette that is subversively spring-like—just what we need,…
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Queen Bey Makes It Reign, Yet Again: Ivy Park Announces a New Drop of 'Drip' in October
You hear that? That’s the pitter-patter of Ivy Park-loving feet rushing to line up for the next drop of merch from Beyoncé’s covetable collab with Adidas, which the brand announced today via a technicolor mountainscape on social media, simply captioned: “DRIP 2 October 30.” That’s right—even before you don your stay-at-home Halloween costume and still…
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Set Your Clocks, Because Beyonce's Stylized Adidas Superstar Drops Tomorrow
When it comes to superstars, it’s difficult to conjure a bigger one than Beyoncé, which makes her latest collaboration with brand partner Adidas especially fitting. Our orange Ivy Park boxes may have gotten lost in transit this January, but Bey’s next drop for the brand is slightly more accessible—if you’re ready. As reported by Teen…
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Everything Is Love: Meet the 20-Year-Old Photographer Who Immortalized His Grandparents in Ivy Park
Remember January 2020, when massive orange boxes full of Beyoncé’s relaunched Adidas x Ivy Park collection arrived in homes across Hollywood, inspiring impromptu celebrity photoshoots, immense envy, and a few imitators? Five months later, that major fashion moment feels worlds away as we shelter in place, our homes becoming the only massive—or minuscule—boxes consuming us,…
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Stick to Sandwiches: No One Asked for It, but Popeyes Has an Ivy Park-Inspired Clothing Line (That’s Selling Out Fast)
There are hits, there are misses, and there are “nobody asked for this-es.” But since creating the world’s most beloved sandwich wasn’t enough, Popeyes is attempting to take their zeitgeist moment one step further by capitalizing on another recent pop-cultural phenomenon. That’s right; after noticing that Beyoncé’s premiere Adidas x Ivy Park collection was created…