Adidasâ Deal With the University of Louisville Was Supposed to Benefit the Athletic Department, so How Did Coach Rick Pitino Get 98 Percent of the Money?
On Aug. 25, when University of Louisvilleâs then-athletic director Tom Jurich was asked about where money from a new $160 million, 10-year deal signed between the school and athletic apparel company Adidas would go, Jurich assured all within earshot that the money would be used for the athletic department.
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