It’s going to make your eyes water. It’s going to stink. You’re going to get the bubble guts when it happens. Like an opponent with the big joker, Taco Bell diarrhea or a butt-whipping after you dared ask a black mother for name-brand cereal in the supermarket, we all know it’s coming; we just don’t know when.

America, Bye: Why Black America Is Leaving While Staying Put

Lawrence Ross

7/18/16 5:57am

I was a grad student at the UCLA film school, getting my MFA in screenwriting, when a consumer-trends company asked me to work for them. Why did they want me? Well, they advised major corporations on how to best situate their products for the African-American consumer market, and in order to do that effectively, the…

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America, Bye: Why Black America Is Leaving While Staying Put

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