kentucky wildcasts
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Can the NCAA Survive Financially If March Madness Is Canceled Again? Coach K Doesn't Sound Too Sure
I’m sure you’ve heard this before—more than likely here at The Root—but the NCAA is big business for everybody but Black players. And when I say big business, I mean it’s been generating over a billion dollars annually since 2016, between television and marketing rights fees and ticket sales. Yet as lucrative of a business…
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Five-Star Recruit Makur Maker Commits to Howard, 'Makes the HBCU Movement Real'
Real estate is cool, but if you want to make some real paper, you might want to look into college sports—provided you’re not a Black student-athlete. As I’ve reported here at The Root, the NCAA is big business for everybody but Black players, generating over a billion dollars in annual revenue—most of which comes from…