fenty foundation
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50 Shades of Game: Fenty's Got Fresh Products and Foundation Shades on the Way
Fun fact: While many little makeup-obsessed girls were dreaming of sampling their mothers’ lipsticks or eyeshadows, I was the only 7-year-old I knew who couldn’t wait to wear concealer. Those of you who have hereditary dark circles know what I’m talking about: constantly being told you look tired, feeling like your eyeshadow can’t compete with…
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Made-to-Measure Makeup: Lancôme Shows Off Its Custom-Foundation Skills at SXSW
Are you old enough to remember getting “color printed” at your local department store makeup counter? Cosmetics brand Prescriptives, founded in 1979, rose to prominence in the 1990s with its custom-blended foundations, allowing customers to incorporate their chosen finish and coverage into their custom-matched foundation shade, blended specifically for them. It was, at the time,…
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50 Shades of Beige: Can Tarte Make Up for Excluding Us?
This past May, when Miss USA 2016, Deshauna Barber, crowned her equally beautiful successor, Kara McCullough, during the 2017 pageant, I knew it was going to be quite the year for a new brand of unapologetic #BlackGirlMagic. Because not only the pageant world, but the beauty industry as a whole has been making some major…
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The Real MVPs: My #Faves From Fenty Beauty (Hint: It’s Not the Foundation)
I have a confession to make. I’m not a fan of Fenty foundation. *Ducks.* Don’t get me wrong: I’m enthralled by the range of shades, the marketing, beautiful packaging and even the specially trained Fenty specialists who color-matched me in Sephora. But after three tries, I had to accept that this foundation and I just…
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Makeup Mecca: Marjani Beauty Is a Marketplace Made for Us, by Us
Like many of us, entrepreneur Kimberly Smith is a self-confessed “beauty junkie.” This corporate attorney by day is obsessed with cosmetics, yet—also like many of us—wasn’t finding the variety she needed in mass retailers. Out of frustration, the online marketplace Marjani Beauty was born. Launched in January 2017, Marjani means “coral, or she who is…