beautyblender
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Beautyblender Just Added 8 New Shades to Fix Its Foundation Fail—But Is It Good Enough?
We never thought we’d say this, but you know what we’d like to leave in 2018? The frantic rush to get a new foundation line to market without any real forethought or consideration. We get it. You’ve got to compete, but now that the bar has been substantially raised, if you’re not going to do…
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Makeup for Everyone: Make Up For Ever's Latest Release Nails the Full Spectrum Foundation Range
Now, this is how you debut a foundation range: After a very disappointing 32-shades-of-beige foundation release from Beautyblender last week, we were beginning the wonder if the 40-shade phenomenon we’ve dubbed the “Fenty effect” was beginning to wane, because that was just plain lazy. But never fear: 32-year-old cosmetics brand Make Up For Ever has…
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When the Fenty Effect Fails: Beautyblender's New Foundation Needs to Bounce
“How you gon’ make 32 shades of the same color, though?” That’s the question popular beauty blogger Shayla Mitchell had for Beautyblender after peeping their much-touted new “Bounce” liquid foundation, which launched on July 24. And we’re inclined to agree; like many devotees of the brand’s game-changing, egg-shaped makeup sponge, we were excited to hear…
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From Sponges To Foundation: Beautyblender Finally Launches Its 1st Makeup Product
The Beautyblender brand, the creator of the iconic sponge shaped as an egg that we all know and love, has recently announced the launch of a new product. It was only right that foundation would come from the brand at some point in time as up until recently their only product was the foundation applicator.…