15 percent pledge
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The 15 Percent Pledge Blessed Us With a Black-Owned Holiday Gift Guide; Here Are 15 We’d Love to Give (and Get)
The nonprofit started by Aurora James has been a game-changer for Black-owned brands and major retailers alike—its wish list urges us to shop 15 percent, too.
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Sephora’s Got a Sample Set for Us, by Us
Making the most of its commitment to the 15 Percent Pledge, the beauty emporium is offering a kit of Black-owned beauty favorites—including some major names.
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What Does the 15 Percent Pledge Look Like in Practice? Sephora’s Trying to Show and Prove
The beauty juggernaut has already increased its total Black-owned brand offerings to 15 percent, with a plan to reach 15 percent in haircare alone this year.
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Making Good on Its Promise to BIPOC Beauty Brands, Sephora Is Centering Them in Its 2021 Accelerate Program
Beauty emporium Sephora just took another step in fulfilling the promise it made this June when it agreed to dedicate at least 15 percent of its shelf space to Black-owned brands as part of Aurora James’ 15 Percent Pledge. In response, the retailer revamped its Accelerate incubation program for 2021, with an exclusive focus on…
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Vogue Enlists Black Artists Kerry James Marshall and Jordan Casteel to Paint History-Making September Covers
2020 has been the most dizzying year in recent memory, upending much and not enough of our sense of our security, place, and hope in the future. This disorientation is so pervasive that even the September issues of fashion magazines—which typically serve as paper bastions of luxury, privilege and aspiration—have redirected to reflect the shifting…