As The BET Awards approaches its 13th year, the program has decided to expand and has created ‘The BET Experience’, a weekend-long series of events that is, for the first time, allowing the viewing audience to be up close and personal with the stars.
The cable channel’s President of Music Programming and Specials for BET Networks, Stephen G. Hill, speaks to BlackEnterprise.com about the transition and expectation with this year’s awards program.
I see that the BET Awards are actually open to the public this year for the first time. Of course, outside of the fans being closer to the artist and the experience, what’s the possibility of the fans or whoever buys tickets being able to interact with the BET Awards honorees and attendees?
I think very well; we try to create a family atmosphere where people can let their hair down and celebrate each others music on stage in a way that they don’t at other awards shows. So I think people have a great chance of interacting with the honorees and attendees. Those people of course, who happen to have the tickets through the BET Experience. Because the only way to get the BET Awards tickets is to do the VIP packages at the BET Experience.
image credit: ibricanada
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