Real Hot Girl Hair: Mielle Organics Announces Megan Thee Stallion as Its First Global Ambassador

Every stallion needs a fabulous mane, and hip-hopโ€™s hot girl Megan Thee Stallion is no exception. The H-Town hottie may be best known for her growing body-ody-ody-ody of hits and epic wig gameโ€”but underneath it all, sheโ€™s been on a natural hair journey, announcing in December that she and stylist Kellon Derryck were on a…

Every stallion needs a fabulous mane, and hip-hopโ€™s hot girl Megan Thee Stallion is no exception. The H-Town hottie may be best known for her growing body-ody-ody-ody of hits and epic wig gameโ€”but underneath it all, sheโ€™s been on a natural hair journey, announcing in December that she and stylist Kellon Derryck were on a mission โ€œto see how healthy and long we can get my hair.โ€ Posting her natural curls to the โ€˜gram, she asked her followers to โ€œdrop any of your favorite Black-owned hair care lines for natural hair.โ€

Video will return here when scrolled back into view
AI Is the New Civil Rights Frontier: Loren Douglass on Wealth, Politics & Power
AI Is the New Civil Rights Frontier: Loren Douglass on Wealth, Politics & Power

Well, we stan a fellow Black beauty devoteeโ€”and apparently, Megโ€™s now a stan of Mielle Organics, since a little over a month later, she made it Instagram official with the brand, using Mielleโ€™s Rosemary Mint Scalp & Hair Strengthening Oil on her shoulder-length curls as she boasted on IG:

Real HEALTHY GIRL shit ๐Ÿ˜ sooo yโ€™all know Iโ€™m on an overall health journey and Iโ€™ve been pretty up close and personal with my day to day routines! I asked the hotties to tag me in some black-owned hair care products I could use for my natural hair and Iโ€™m excited to announce Iโ€™m going on my natural hair journey with [Mielle Organics] by [CEO Monique Rodriguez]. Comment some things you wanna see during my #hotgirlhairjourneyย 

On Wednesday, the seven-year-old brand founded by Monique Rodriguez and husband and COO Melvin Rodriguez leveled up the alliance with Megan another notch, announcing Thee Stallion as its first-ever global ambassador. According to a release provided to The Glow Up, โ€œthe deal further positions Mielle for worldwide expansionโ€ as it โ€œembarks on an aggressive growth plan for fiscal year 2021.โ€

In fact, Mielle has already proven one of the success stories of 2020, in which it reported 140 percent year-over-year growth. Stating a vested mission to empower communities of color, Mielleโ€™s current initiatives โ€œexpand beyond product sales with philanthropic investments focused on four pillars: business, education, family, and community,โ€ says the brand.

Of its agreement with Megan, Mielle shared the following plans:

The global beauty industry has benefited from advancements in digital marketing and Mielle plans to develop a series of innovative campaigns using Megan Thee Stallion to connect new and existing clients to their products and philanthropic mission. In advance of the announcement of Mielleโ€™s association with Megan Thee Stallion, the company has experienced a 46% increase in sales and new customer acquisition.

โ€œMielle has seen phenomenal growth in many key categories and the addition of Megan Thee Stallion as our global ambassador will further fuel our continued expansion and reshape the beauty industry,โ€ said CEO Monique Rodriguez in a statement. โ€œWe are excited to partner with the leading female rapper to realize our global trajectory and to pursue new avenues of engagement that will bring new customers to our products.โ€

โ€œBy teaming with Megan, we are well-positioned to explore and expand our product lines to continue to meet the needs of our clients,โ€ added COO Melvin Rodriguez.

Straight From The Root

Sign up for our free daily newsletter.