As we approach the end of 2023, we are looking back at all of the people that stood out this year. Every day we scroll on social media, these It-girls brighten our day. These influencers show us the best products for our Black skin, hair and bodies! Some influencers use their platform to uplift their Black followers, giving them advice for their day-to-day activities from school to the gym.
Here are the Black It-girls who have been using their platforms this year to make social media enjoyable for people who look just like us.
Monet McMichael (@monetmcmichael)
It’s been a huge year for beauty influencer Monet McMichael! She’s done campaigns for several makeup brands, was featured in a Google commercial, and made Forbes 30 under 30! She was also on this year’s Root 100 list.
Jackie Aina
Jackie Aina is our O.G. makeup queen! Although she’s branched off from just makeup content, she posts a tutorial occasionally. She is also an entrepreneur with a candle brand called FORVR Mood.
Tennille Murphy (@thetennillelife_)
Tennille Murphy is known for her stunning hair and skin! She posts routine skincare and hair maintenance content and helps women fall in love with their natural hair! She also posts sustainable fashion videos with tips on how to reuse what’s already in your closet!
Patricia Bright
Don’t we all love Patricia Bright? This UK-based beauty and lifestyle influencer has used her platform to advise on makeup, hair and general life tips!
Karen Blanchard (@karenbritchick)
Need some outfit inspo? Follow Karen Blanchard! Blanchard shows gorgeous ways to style all of the luxurious brands we dream of wearing. This year she released a clothing collection collaboration with Amazon!
Clarke Peoples (@claaarke)
Clarke Peoples is for the girls who are all about brains and beauty! Peoples graduated from Columbia University this year and has been documenting her life as a student and influencer. She shows beauty and fashion content as well as updates on her love life — a fan favorite!
Jayla Henry (@jaylabrenae)
Jayla Henry is all about family content! She’s a mother of two adorable children and loves showing off the ups and downs of motherhood. She shows off her favorite products for herself, her husband and her children! Even if you don’t have children, her content is too cute to not watch!
Alissa Ashley (@alissa.ashley)
Alissa Ashley originally went viral on YouTube for her outstanding makeup skills, especially for people with hooded eyes and who have difficulty with eyeliner and eyeshadow application! Now, she’s broadened her content to workout routines! If you’re looking for the perfect gym outfits, snacks and routines, then she’s the one to follow!
Kia Marie (@thenotoriouskia)
If you’re looking for ways to style the clothes that you’re tired of never wearing in your closet then you need to follow Kia Marie! Kia loves to mix prints patterns and textures to breathe new life into her clothes and shoes and will inspire you to do the same.
Simi Muhumuza (@simimoonlight)
Simi Muhumuza will make your jaw drop with the way that she styles curvy clothing! She’s all about stopping people from believing that their size should stop them from wearing whatever they want. Give Muhumuza a follow if you want to branch out in the fashion department!
Aliyahsinterlude (@aliyahsinterlude)
There’s nobody quite like Aliyahsinterlude! She has thrived on TikTok by showing off her edgy style, and it has become so iconic that it’s called Aliyah Core, starting a trend on social media to dress like her! If that’s not an influencer then I don’t know who is. She also recently released a song called “IT GIRL.”
Shalom Blac(@shalomblac)
Shalom Blac became a YouTube sensation for her makeup skills! When she was growing up in Nigeria she was burned in a tragic accident. She’s used her platform to document her journey to self-love with or without makeup and wigs!
The Learmann Twins (@lexielearmann & @ana.learmann)
Lexie and Ana Learmann are twins who post amazing gym routines! Summer bodies are made in the winter, right? Well, if you need some help with knowing the right pre-workout to take, cute gym sets to wear and all of the correct workouts to get snatched, then make your way over to their TikTok and YouTube!
De’arra Taylor
De’arra Taylor is an O.G. YouTuber. She’s known for her unique fashion sense and loves showing off all of her outfits and hairstyles online.
Elaine Welteroth
Many people know Elaine Welteroth for being a judge on “Project Runway,” but she also makes content on social media! She is the mother of one child and has been using her platform to promote her favorite mommy products!
Rahel Brhane (@rahelbrhane_)
Rahel Brhane posts all things fashion, beauty and home decor! She’s gone viral several times for trying out several brands to fit her curvy body. She is also great for finding dupes of your favorite brands that still look great!
Stephanie Yeboah (@stephanieyeboah)
Stephanie Yeboah is an author, public speaker and influencer. While she shows her super cute clothes, she is vocal on her platform about inclusion and diversity in the fashion industry.
Achieng Agutu (@noordinarynoire)
If you’re looking for someone to lift your spirits then you need to be following Achieng Agutu. She oozes confidence and makes sure that everybody knows it in each video she posts. She posts fashion, skincare and other lifestyle content.
Iris Beilin (@irisbeilin)
Iris Beilin has some of the most fun content on TikTok, Instagram and YouTube! Her bubbly personality stands out amongst other creators as it is perfect for her makeup tutorials, clothing reviews, and gym content!
MonicaStyleMuse (@monicastylemuse)
MonicaStyleMuse is a proud Afro-Latina beauty influencer! She is always trying out new products and sometimes does tutorials in Spanish.
Challan Trishann (@challxn)
Challan Trishann not only has impeccable fashion and makeup sense, but her personality is also extremely charming! If you want to smile and laugh while watching her getting ready for the day, then follow her!
MakeupbyShayla (@makeupbyshayla)
Makeupbyshayla posts some of the most flawless makeup routines! If you want step-by-step tutorials with funny stories in between, then she’s your girl!
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