Obama Launches Campaign to Prevent Sexual Assault on College Campuses

With violence against women at the forefront of a national conversation, the Obama administration launched a new initiative that it hopes will reduce the number of sexual assault incidents that take place onย college campuses, Al-Jazeera reports. Suggested Reading DDG Says He Wants Another Kid, But the Details Behind It Have the Internet Big Mad Mike…

With violence against women at the forefront of a national conversation, the Obama administration launched a new initiative that it hopes will reduce the number of sexual assault incidents that take place onย college campuses, Al-Jazeera reports.

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The Itโ€™s on Us campaign โ€œseeks to engage college students and all members of campus communities in preventing sexual assault in the first place,โ€ the White House said in a press statement Friday.

President Barack Obama and his team locked down an impressive cast of actors, athletes and musicians to drive home the message in a four-minute promotional video that is featured on the campaignโ€™s website, ItsOnUs.org. Some of Hollywoodโ€™s biggest celebrities, like Kerry Washington, Common, Randy Jackson, Questlove, NBA star Kevin Love andย Mad Menโ€™s John Hammโ€”along with Obama and Vice President Joe Bidenโ€”delivered a heartfelt plea encouraging people to be active participants in the fight against sexual assault.

โ€œItโ€™s on us to stop sexual assault,โ€ Hamm says at the start of the video.

โ€œTo get in the way before it happens,โ€ Washington chimes in, halfway through.

The website asks visitors to take a pledge to recognize and stop sexual assault and also to be aware of those situations that might lend themselves to a possible incident.

People can share news about their involvement with the campaign on their social media accounts by uploading a photo of themselves to the website. The photo will then be superimposed underneath the Itโ€™s on Us logo for sharing on Twitter or Facebook.

โ€œThe campaign also plans to release new best-practices documents to help colleges combat sexual violence, which it will post on NotAlone.gov, a central website launched earlier this year where students can find resources about sexual assault including statistics at their particular schools,โ€ the news site reports.

Read more at Al-Jazeera.

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