What does a decade of design look like?
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If you’re the female design duo Carly Cushnie and Michelle Ochs—better known as Cushnie et Ochs—it looks like modern femininity:
“We like to let a woman’s most feminine side shine. Her most beautiful, most alluring and seductive side,” their website proclaims.
To do this, the designers have relied on super-sexy, minimalist silhouettes in luxurious fabrics, designed to move with the curves of the wearer, and consistently give the effect of being not only unapologetically feminine but also unapologetically powerful in that femininity.
In the process, they have built a now-10-year-old successful brand “designed by women, for women,” and beloved by both the fashion industry and celebrity set. Editors and clients alike know that they can rely on Cushnie et Ochs for impeccably constructed, figure-hugging clothing, and this 10th season was no different.
Drawing on the strength and vision of another woman, late architect Zaha Hadid, Cushnie et Ochs’ 10th Fall/Winter collection celebrated the architecture of the female form in shades of black, silver and rose-bronze, vibrantly punctuated with fuchsia pink. And in case the runway should feel too far out of reach, Cushnie et Ochs is also partnering with Lee Jeans to create a 2018 collection for Lee Body Optix.
Of the collaboration, Cushnie said: “We are thrilled to partner with Lee for our 10th anniversary year. Cushnie et Ochs is designed by women, for women, and the Lee Body Optix collection is made specifically to celebrate the female form. It is a natural fit.”
Happy 10th birthday to a label worthy of #WomanCrushWednesday, Cushnie et Ochs.
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