DJ Khaled’s latest star-studded scream-fest, Father of Asahd, has arrived, and with it comes the video for the lead single, “Higher.”
Directed by Eif Rivera, the song features John Legend and self-proclaimed “Slauson Boy” Nipsey Hussle musing over a soulful production crafted by StreetRunner, Tarik Azzouz and DJ Khaled himself.
The video was shot in March, mere days before Nipsey was gunned down in front of his Marathon Clothing store in Los Angeles.
“Proud to be a part of this inspiring record with @djkhaled and @nipseyhussle,” Legend tweeted on Wednesday. “We lost him too soon.”
Prior to the release of the single, DJ Khaled announced that all proceeds from the song will go to Nipsey’s children, Emani and Kross.
“The very title of the song reminds us that vibrating on a ‘Higher’ level was the essence of Nipsey’s soul,” DJ Khaled said in a statement. “It is in this spirit, of moving forward, of preserving his mission that I, my co-writers, producers and label partners are donating 100% of all our proceeds from ‘Higher’ to Nipsey’s children, Emani and Kross.”
It’s dope that DJ Khaled went to such great lengths to hold down Nipsey’s family and serves as a beautiful gesture that ensures the marathon continues.
Check out the video below.
DISCUSSION
Great video. Rest In Power, Nipsey.