New Study Focuses on Financial Priorities, Challenges of Black America

The 2013-2014 African American Financial Experience study is out. Commissioned by Prudential Financial, this is the second bi-annual study measuring financial attitudes and trends in the African American community, and is part of a series of signature research by the company examining financial trends in Americaโ€™s multicultural communities. The survey was released to media on…

The 2013-2014 African American Financial Experience study is out. Commissioned by Prudential Financial, this is the second bi-annual study measuring financial attitudes and trends in the African American community, and is part of a series of signature research by the company examining financial trends in Americaโ€™s multicultural communities. The survey was released to media on May 21, 2013, accompanied by a panel discussion of survey findings with National Urban League CEO Marc Morial; Journalist, Author and Financial Education Advocate Valerie Coleman Morris and Prudential Vice President Richard Michael Davis, followed by a luncheon and โ€œfireside chatโ€ with Morial conducted by CNN Special Correspondent Soledad Oโ€™Brien, held at the headquarters of Scholastic Inc. in New York City.

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The study is based on a March 2013 poll of 1,153 Americans who identify as African American or Black and 471 general population Americans on a broad range of financial topics. Respondents are ages 25 to 70 with a household income of at least $25,000 and some involvement in household financial decisions. The median income of those surveyed was $68,000.

Some of the more interesting results from the survey:

Half of African Americans surveyed say they believe working with an advisor would help them make better financial decisions. However, only 19 percent say they have a financial advisor.

Photo Credit: MadameNoire

Read More: http://www.blackenterprise.com/money/consumer-affairs/new-study-focuses-on-financial-priorities-challenges-of-black-america/

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