Patti LaBelle has James Wright Chanel to thank for the viralness of her Wal-Mart sweet potato pies. Now, to keep the momentum going, the Philly singer has launched a line of cakes with the mega-retailer.
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After the pies flew off the shelves at Wal-Mart, the store not only brought back the pies but also created a new partnership with LaBelle.
“We haven’t had so much excitement since we relaunched Twinkies,” said Kerry Robinson, vice president for bakery and deli at Wal-Mart, said in a press release.
The two new cakes include a vanilla pound cake and a caramel cake. The cakes will launch under LaBelle’s own brand, Patti’s Good Life.
Will Patti’s cakes sell as fast as her sweet potato pie? The retailer is definitely hoping so. In the words commonly attributed to France’s Marie Antoinette, “Let them eat cake!”
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