• More for Her: Celebrate the Beauty of Motherhood With the Gift of Black-Owned Beauty

    We know, we knowโ€”youโ€™ll always love your mama….sheโ€™s your favorite girl (shoutout to The Intruders). But to quote another (world-famous) mama, what have you done for her lately? Motherโ€™s Day is swiftly approaching (thatโ€™s May 9, if youโ€™re nasty); if you believe your mother is the best to ever do the damned thingโ€”and looks damned good doing itโ€”you might consider celebrating her with a gift that reflects all the beauty sheโ€™s brought into your world. Weโ€™ve got a few lovely recommendationsโ€”with help from some of our favorite Black-owned beauty brands.

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    Keys Soulcare

    Speaking of famous mamas, another multi-Grammy-winner clearly has an equal talent for skincareโ€”with this beauty editorโ€™s hard-won endorsement to prove it. Beautifully packaged and equally effective, Alicia Keysโ€™ beauty line may have us going makeup-free soon, too. Pro tip: You can pick and choose from Soulcareโ€™s all-natural skincare assortment, but if you really want to pamper Mom, spring for the full product line ($197)โ€”sheโ€™ll love it all.

    Aforรฉ

    Oh, she fancy, huh? Well, this luxury skincare line from highly acclaimed plastic surgeon Dr. Julius Few is the high-end beauty that she deservesโ€”while being equally effective. โ€œAforรฉ aims to restore and maintain your skin in a state of beforeโ€”before sun damage, before exposure to pollution, and before signs of aging,โ€ reads the brandโ€™s mission statement. The brandโ€™s Motherโ€™s Day bundleโ€”or a gift cardโ€”will ensure that her ageless beauty remains exactly that.

    Hardest Working

    OK, so maybe the mom on your gift list is a little more utilitarianโ€”in fact, sheโ€™s the hardest working woman you know. Honor her hustle with a bundle of multitasking โ€œbeauticeuticalsโ€ from another of the hardest working moms we know, Curls founder Mahisha Dellinger. This range of double and triple-duty products may at first seem too good to be true, but take it from your trusted beauty editor: they do all the work in a fraction of the time, just like Mom.

    You Go Natural

    Since weโ€™re on the subject of hardworking, multitasking mamas, how about giving her one less thing to do with the gift of a few pre-tied, satin-lined headwraps from You Go Natural? There are a variety of styles available from this Black mom-founded brand, all ready to stylishly protect her hair just like sheโ€™s always protected you. Whether you consider it an elegant way frame her beautiful face, or just a way to show her you value her time and effort, if you want to give her a moment to do less, this is a great get.

    Danessa Myricks

    She let you give her โ€œmakeoversโ€ as a child; how about giving her one? Danessa Myricks is so multifacetedโ€”as a beauty entrepreneur, makeup artist, photographer and moreโ€”sometimes, we forget sheโ€™s also a mom! Her pro-level eponymous brand is equally made for play, so if the maternal figure in your life is also a makeup lover, this is an assortment she can have big fun with (because she deserves). And you donโ€™t even have to do the guessworkโ€”gift cards are available!

    Liha Beauty

    What started as a soft launch of handmade beauty products turned into a collection of beauty and wellness products crafted straight from the heart. Lihaโ€™s motto, โ€œAfrican roots and a quintessentially British attitudeโ€ will leave your favorite lady feeling posh and refreshed on a daily basis. Plus, the product line is all-natural, 100-percent vegan, cruelty-free and handmade in small batches. We think the Self-Care/Sleep Aid Set looks absolutely divineโ€”and isnโ€™t it the perfect gift to someone who deserves an extra special nightโ€™s rest?

    54 Thrones

    Sheโ€™s indisputably a queen. 54 Thrones treats her like one with luxurious (and Oprah-endorsed) body products in equally stunning packaging. This gorgeously crafted range is based upon African beauty rituals and continent-sourced ingredients…a atay-at-home trip to the Motherland in a moment when weโ€™re unfortunately still all bound a little closer to home.

    Marie Hunter Beauty

    Sometimes, itโ€™s all about a great lipโ€”and she deserves to enjoy the lip of luxury with Marie Hunter, who has crafted shades using sustainable and ethically sourced ingredients, and only work with designated laboratories/facilities that are GMP, FDA and OTC Compliant. Thatโ€™s the responsible partโ€”but Mom can also get into this brandโ€™s rich array of shades (and can virtually try them on onlineโ€”grab her a gift card!). If lipstickโ€™s not her thing, the brand also boasts fragrance and candles.

    Hive Luxury Fragrances

    Speaking of fragrance, if the mom on your list is seeking a new signature scent, book her a session with perfumer Bambi Montgomery, who will whip her up a custom blend that evokes all the special notes she carries. If youโ€™re not ready to make that commitment Hive has ready-to-wear scents as well, available for both body and home…the only trouble will be picking which one!

    Bernadette Thompson Nails

    Sheโ€™s the first lady to love you; why not show her love with the first-ever Black-owned nail brand (created by a celebrity manicurist, no less? If sheโ€™s not ready to return to the salon, she can indulge herself with shades from Thompsonโ€™s pigment-rich collection (weโ€™re huge fans of the aptly named โ€œDark & Lovelyโ€)โ€”or, keep it simple and soothing with a selection from the brandโ€™s Treatment line.

    Whatever you choose to celebrate the beauty of motherhood this year, youโ€™d better get shoppingโ€”Motherโ€™s Day is less than two weeks away!

    Straight From The Root

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