Nicki Minaj, currently the most charted female rapper in the history of music and reality television mogul Mona Scott Young are joining the wave of Moscato mania sweeping the country.
Myx Fusions, a fruit-infused, single serve Moscato wine beverage, today announced that the Trinidadian-born rapper, singer, songwriter and pop superstar is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink Moscato as it expands in the U.S. market and abroad. The brand plans to launch a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.
“I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young, part owner and Chief Marketing Officer for the brand as well as founder of Monami Entertainment, a multi-media company that specializes in film and television production and talent management.
image credit: myx fusions
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