Kendrick Lamar Is Doing 1st-Ever Halftime Show for College Football Championship. I Cannot Wait

We gone be aiight. ... Especially when Kendrick Lamar Duckworth performs the halftime show for the College Football Playoff National Championship between Georgia and Alabama at Atlantaโ€™s Mercedes-Benz Stadium on Mondayโ€”the first-ever halftime-show performance in championship-game history. Suggested Reading Three Friends Were Headed To A Beyoncรฉ Concert, But One Dies On the Way. Guess What…

We gone be aiight. ... Especially when Kendrick Lamar Duckworth performs the halftime show for the College Football Playoff National Championship between Georgia and Alabama at Atlantaโ€™s Mercedes-Benz Stadium on Mondayโ€”the first-ever halftime-show performance in championship-game history.

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Trump’s Tariffs Might Stick Around. What Should We Buy Now?
Trump’s Tariffs Might Stick Around. What Should We Buy Now?
https://twitter.com/ESPNPR/status/943176281105059847

No, itโ€™s not the NFL (nor is it Taylor Swift, the rumored performer before Lamar was chosen), but anyone who thinks that Kung Fu Kenny is not going to somehow address the sociopolitical nadir that the country now finds itself inโ€”well, I wouldnโ€™t bet money on that.

This is the man who provided the anthemic โ€œAlrightโ€ when social unrest against police brutality was at its peak; who took us back to Africa during the BET Awards; whose intense, melodic work and dark performances often touch on mass incarceration, murder and media mayhem; and who notably had a bunch of jubilant, rowdy niggas outside the White House on the cover of his second album, To Pimp a Butterfly.

https://www.youtube.com/watch?v=qJwCYk5VUKU

Speaking of, The Guardian reports that President Donald Trump will attend Mondayโ€™s game, which should be interesting, to say the least.

However, Lamar will not be performing in the stadium, according to an ESPN press release, which bills the special performance as a free, nonticketed event in the park, just outside the stadium. โ€œLamarโ€™s performance will be integrated into halftime of ESPNโ€™s telecast of the College Football Playoff National Championship Presented by AT&T,โ€ it reads, which says to me that there will be some sort of delay, just in case it gets TOO black.

The Compton MC and his TDE camp are making money moves for 2018. Lamarโ€™s most recent album, Damn., was certified double platinum and has been nominated for both Album of the Year and Best Rap Album for the 2018 Grammys. And just this week, Lamar dropped the first single from the Black Panther soundtrack, โ€œAll the Stars,โ€ with labelmate SZA. We should expect to see a clip from that magnum opus of blackness during the game as well.

To say Iโ€™m excited about this college football game performance is an understatement. I cannot wait.

Straight From The Root

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