You can't be mad at someone who wants to make affordable sneakers. It seems as though Kanye West realizes that his Yeezy Adidas sneakers, at several hundred dollars a pair, just aren't affordable for everyone, and not everyone is trying to forgo paying rent for some sneakers.
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In an interview with BBC Radio (at the 11:00 mark), West outlined his plans for making a $30 sneaker with Adidas.
"I'm going to Adidas and I'm like, ‘Adidas, I know you've never made a shoe under $50, but we have to make a shoe that costs 30 U.S. dollars.’ And I'm gonna wear it—it's gonna be the coolest shoe of all. To me, this thing I'm saying is the thing I'm most excited about of anything I've ever done," West said.
Thirty dollars isn't bad for a pair of sneakers, even if the $300 ones look like they're worth about $30 anyways.
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