No one knows how to do marketing tie-ins like Marvel Studios. Whenever a big movie is set to hit theaters, we see an endless amount of major product partnerships. However, the release of Black Panther: Wakanda Forever has seen those tie-ins reach new heights. From major brands like McDonald’s and Lexus, to Black companies like Blk & Bold, the new film has inspired a wide array of interesting merchandise and ad campaigns. In case you actually have a life and aren’t obsessively searching for all things Wakanda related, these are the best Black Panther: Wakanda Forever marketing tie-ins.
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Funko Pops
If you’re like me, you probably already have the newest Black Panther: Wakanda Forever Funko Pops on your shelf or they’re pre-ordered and on the way. If you’ve seen the movie, the first one available will look very familiar.
Target
We get a small look at the abilities of Riri Williams’ Ironheart gear in this Target ad highlighting how the company is encouraging young minds.
Pear Nova
If you want your hands to look like you’re ready to join the Dora Milaje, these faux nails will help you blend right in during your trip to Wakanda.
Young King
This collection of hair products inspired by the film is “infused with African essential oils, including Baobab and Marula Oils.”
McDonald’s Happy Meal Toys
Please take a moment and say a prayer for all the poor McDonald’s employees who will have to put up with adult toy collectors. These are pretty awesome though, so I may need to order a Happy Meals for a few weeks.
Sprite
If there’s one soda that will give Black folks a special portal to Wakanda, obviously, it’s Sprite.
Mastercard
It’s nice that Mastercard wants to celebrate Black businesses, but buyer beware—there are always strings attached with credit cards.
Bevel Razor
I didn’t realize Marvel Studios was after the expensive razor market in Phase Five. Maybe it holds the key to the multiverse.
MAC Cosmetics
This beautiful collection is one of the few products that genuinely looks like it came from Wakanda.
My Black is Beautiful
If you’re telling me your product will make my hair look like Angela Bassett’s, then I’m sold.
Xbox
Will this new hardware make me as smart as Shuri? Because gaming tech lost me after The Legend of Zelda.
Adidas
I absolutely need these sneakers, so I can be the coolest nerd at the comic book store. Where did you think I was going to wear them? To the gym? Don’t be silly.
Lexus
Is this car made of vibranium? Because that would be really helpful in Southern California.
Actively Black
Why yes, I do need to dress like a superhero at the farmers market. You don’t know how aggressive those old ladies get when the freshly baked bread comes out of the bakery.
BLK & Bold
The real question is, will this coffee give me the powers of the heart-shaped herb?
A Dozen Cousins
The Caribbean food brand is releasing its new Flavors of Wakanda collection, which features Jollof Rice, Jerk Chicken and Coconut Rice Seasoning Sauces, with a “vibranium” spoon.” You had me at Jerk Chicken.
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