Fumble: New England Patriots’ N-Word Tweet Is a Social Media Fail

The New England Patriots are in hot water after tweeting out a message containing the n-word, according to the New York Daily News. Suggested Reading Don Lemon Just Scored a Huge Win in His Battle With the DOJ Aunjanue Ellis-Taylor Explains Why She Doesn’t Believe in the Bible Chill Out, Keith Sweat: Songs From The…

Diamond Sharp

Published

November 14, 2014

The New England Patriots are in hot water after tweeting out a message containing the n-word, according to the New York Daily News.

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The football team’s Twitter campaign to highlight its one-millionth follower caused a social media PR disaster because the winner’s Twitter account contained the n-word.

The Patriots’ account posted a picture with a personalized jersey that read, “@IHateN[—]gers.” The accompanying tweet said, “Thanks for helping us become the first NFL team with 1 million followers! #1MillionPatriots.”

The team deleted the tweet and blamed the mix-up on a filter failure. “We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future,” the Patriots tweeted.