Fenty, But Make It Luxury: Rihanna Reportedly Working on a High-End Line With LVMH—and Partying on the LES?

Rihanna walks the runway during FENTY x PUMA by Rihanna at Hotel Salomon de Rothschild on September 28, 2016 in Paris, France.
Rihanna walks the runway during FENTY x PUMA by Rihanna at Hotel Salomon de Rothschild on September 28, 2016 in Paris, France.
Photo: Jacopo Raule (Getty Images for Fenty x Puma)

Remember that time (like, last week) when I suggested Rihanna was slowly embarking on an Amazon-like takeover of our lives? Well, we might as well just sign our estates over to the megastar now, because while we were awaiting new music, word in these fashion streets is that Rih is readying a line with international luxury goods conglomerate LVMH (also known as LVMH Moët Hennessy Louis Vuitton SE).


The buzz about the new partnership began on Monday, when Rih was spotted at new rum bar Las’ Lap on the Lower East Side of Manhattan. As a source told Page Six, “She was ushered upstairs with a small group of friends. She drank Don Julio 1942 and . . . she was pretty chill. Folks didn’t even realize she was there until later in the night. She stayed for about three hours, dancing, and left around 2:30 a.m.”

Sidebar: Our FOMO is way too real right now.

What folks did notice? Rih was wearing a pair of oversized, gold-plated sunglasses mysteriously branded with the “Fenty” logo. Cue the intrigue.

As WWD reported on Thursday morning, multiple sources have since confirmed that the luxury house and Rihanna have been in “secret discussions to launch a luxury house under her name,” and even began assembling a team of talent handpicked from within its current holdings as far back as six months ago to work with Rih’s team—including staff from Celine and Louis Vuitton. As WWD notes, this would be the first bottom-up launch LVMH has attempted since the debut of Christian Lacroix in 1987. Sidney Toledano, chairman and chief executive officer of LVMH Fashion Group, is reportedly overseeing the project, and inside sources describe Rihanna as “a hands-on type who is extensively involved in product development.”

So, what would a Fenty luxury fashion line look like? And are we ever going to get a new album? According to WWD, a source says the multitasking mogul may be planning a dual launch.

“It is understood her collection with LVMH will span ready-to-wear, leather goods and accessories, and could be released in tandem with her ninth album, expected out sometime later this year,” they reported. As for the look, if Rih’s New York style is any indication, it will include high-end, but incredibly wearable separates with a decidedly rock-and-roll edge—but even Rihanna’s low-key looks come at a luxury level price-point.


Of course, Rihanna is far from the first entertainer to launch a luxury clothing line; former Spice Girl Victoria Beckham is now an award-winning designer for her eponymous label, and child stars Mary-Kate and Ashley Olsen have not one, but two successful high-end lines in Elizabeth and James and The Row. If the incredible success of Rihanna’s ongoing music career, Fenty Beauty and lower-priced fashion lines are any indication, her newest venture may be one for the record books.

Maiysha Kai is managing editor of The Glow Up, host of The Root Presents: It's Lit! podcast and Big Beauty Tuesdays, and your average Grammy-nominated goddess next door. May I borrow some sugar?


Thotline Bling: black girl supremacy

So proud of Her Excellency! I won’t be able to afford a damned thing. But

Rih’s a vision and a visionary. Lol.