Ignited LLS in Los Angeles is seeking a senior Web analyst.
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The analyst will be responsible for the collection, analysis and interpretation of Web statistics; producing regular traffic reports; analyzing trends; and working with Google Analytics and other Web-analytics platforms to ensure that KPIs are collated and reported accurately. This role requires an in-depth knowledge of SEO; analytics-platform experience — Google Analytics, Omniture, or similar; and basic understanding of media buys, ad serving (e.g., DART) and media analytics.
Specific duties will include assessing performance metrics and click-stream data for online/offline marketing campaigns and other traffic-driving efforts, monitoring trends on core client digital properties with internal and external analytics, utilizing data-driven insights to make recommendations for performance optimization and providing competitive reports based on third- party data (total traffic, traffic sources, etc.).
The position will also evaluate websites and its inbound sources and measure organic search traffic, configure website-analytics platforms, ensure data integrity and proper technical implementation of analytics tags, and regular insight reporting on core sites and digital assets.
To apply for this job, candidates should have a bachelor's degree in economics, computer science, Web intelligence or a similar discipline with a minimum of four years' experience configuring website-analytics platforms, developing custom reports and providing analysis on website statistics.
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