“I’m just a kid from Compton who knew how to hit a ball.” That’s the Venus Williams quote embroidered on the left sleeve of the “MVP Varsity” jacket featured in a new collaboration between the tennis phenom’s lifestyle label EleVen and legacy athletic brand K-Swiss. “No matter where I go in life, I’ll never forget where I came from and I wanted this jacket to represent that,” Williams, also a trained designer and member of the Council of Fashion Designers of America (CFDA) told the CFDA of her latest score.
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The California native is also the newest ambassador for the LA-based K-Swiss, an announcement made earlier this week accompanied by the debut of a limited-edition capsule collection intended to represent the “boldness of women.” Featuring back-t0-school references like the aforementioned varsity jacket, plaid trims, and of course, a tennis sweater, the athleisure collection reportedly includes a mix of 10 apparel items, plus a Williams-approved riff on the classic K-Swiss sneaker.
“Anything but traditional, this collaboration with [Venus Williams] is a representation of the authenticity and boldness of both brands—even in times of uncertainty,” the brand captioned its announcement on social media.
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Inspired by her “work-from-home uniform” in quarantine, the designs feature pop of colors and unexpected plaid, creating a versatile collection ideal for training or comfort. The offerings includes the K-Swiss Classic 66 x EleVen by Venus Williams sneaker, a school pride varsity sweater, a plaid tee, razor tank, leggings, a hoodie, jogger pant, sports bra and “MVP Varsity” jacket.
“This capsule collection is close to my heart as I created each style for women who represent boldness and authenticity,” Williams captioned a post on Instagram. “These pieces will inspire confidence to take on each day in pursuit of your best self!
EleVen x KSwiss is now available at KSwiss.com
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