Michael Loccisano/Getty Images for Trump SoHo

Don’t you know that you’re toxic?

The Washington Post is reporting that the Trump name is coming off one of the best-known hotels in New York City’s lower Manhattan: the Trump SoHo.

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It will be the third building to lose the eponymous name since the election of President Donald Trump last year.

The Trump International Hotel in Toronto dropped its famous moniker in July, and last year the residents of the Trump Place apartments in New York City pushed management to rename the buildings.

Why is Trump SoHo losing its name and dropping Trump’s management company? Well, no one wants to stay there (or eat there or hold a meeting there), for one. Formerly a mainstay of professional sports teams, many peaced out on the property after Trump’s election, including 11 out of 12 NBA teams, according to the Post.

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Some teams said they switched out on Trump SoHo for logistical reasons. Others were more blunt—the Trump name is divisive and they wanted no parts. According to the Washington Post:

“The president has seemingly made a point of dividing us as best he can,” Golden State Warriors coach Steve Kerr told The Washington Post in an interview earlier this year. His team quit using Trump SoHo in 2016. “He continually offends people, and so people don’t want to stay at his hotel,” Kerr said. “It’s pretty simple.”

Yup, very simple. No one wants to stay in a building named for a pugilistic president who spends more time keyboard thugging, calling out Big Baller Brand’s LaVar Ball on Twitter, than fully staffing the U.S. government. Let’s not even talk about his lack of interest in and understanding of natural-disaster-ravaged U.S. territories like Puerto Rico and the U.S. Virgin Islands.

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Trump may still be popular with that 38 percent of the country that approves of his oft-lackluster approach to governance, but for everyone else, things with the Trump name on them don’t mean luxury or “blatant cash grab” anymore. They mean mud. Mud you sling on your opponents. Mud you muddy the waters with. Mud that is made from sludge and orange-tinged fecal matter. And mud that is becoming more and more worthless.

You can keep selling that Trump name if you want to. As long as Trump-de-dump-dump-dump represents our long national nightmare, the real problem will always be: Is anyone buying?

Read more at the Washington Post.

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