#BlackBoyJoy: The #CastMeJCrew Grand Prize Goes to 4-Year-Old Cayden!

Watch out, world! In what might be the best holiday present ever, the dapper and diminutive Cayden (aka @cayden_style on Instagram) beat out all other contenders for the grand prize in J.Crewโ€™s inaugural #CastMeJCrew contestโ€”a campaign notably started by a hashtag from Elle Fashion Features Director Nikki Ogunnaike. Suggested Reading Three Friends Were Headed To…

Watch out, world! In what might be the best holiday present ever, the dapper and diminutive Cayden (aka @cayden_style on Instagram) beat out all other contenders for the grand prize in J.Crewโ€™s inaugural #CastMeJCrew contestโ€”a campaign notably started by a hashtag from Elle Fashion Features Director Nikki Ogunnaike.

Video will return here when scrolled back into view
Trump’s Tariffs Might Stick Around. What Should We Buy Now?
Trump’s Tariffs Might Stick Around. What Should We Buy Now?

Cayden, who just started pre-K this fall, is no stranger to the camera; his parents, aware of his adorableness from day one, have been documenting their well-dressed little one for the โ€™gram since he was a toddler. Their ingenuity, coupled with Ogunnaikeโ€™s hashtag, caused J.Crew to take notice, and theyโ€™ve since cast this pint-sized prince in an upcoming photo shoot for their kids line, Crewcuts.

But if youโ€™re worried that Caydenโ€™s too young for prime time, never fear; heโ€™s a natural. In response to his win, he told Ogunnaike, โ€œIโ€™m excited to be a model because you get to take pictures!โ€

Straight From The Root

Sign up for our free daily newsletter.