Basketball Wives star Evelyn Lozada is breaking into the fashion and beauty game. The reality-TV star is known for rocking large hoop earrings on the long-running show, and she’s apparently taken all the positive feedback she’s received and turned it into a business.
Launched in late May, the Evelyn Lozada Jewelry Collection doesn’t have the largest variety to choose from, but there are some cute gold and rose-gold versions of Lozada’s trademark hoops, as well as earrings and rings featuring butterflies (a definite theme). Her premier product offerings currently range from $40 to $60; not sure if I’d pay that much for them, but those butterflies allegedly have Swarovski crystals on them.
Frankly, with all those butterflies, the collection is giving me Mariah Carey vibes. I have a feeling Carey might say “I don’t know her,” but nevertheless, Lozada’s been getting massive responses to her new collection, crashing her website (the next shipment of the line is now available for preorder).
Since she’s already collecting coins from her new jewelry line, Lozada has decided to expand her brand and add in skin care. Good move, since I’m not sure whether her skin is naturally flawless or if she just keeps a fresh beat, but Lozada always looks amazing on the show and on the ’gram.
CALO Skincare is set to launch later this summer with an exfoliating cleanser ($45) and face mask ($35). The line is named for Lozada’s grandfather Roberto Santiago Calo, whom she recently connected with after a yearslong search.
Speaking about her new business ventures, Lozada expressed that all of her efforts are aimed at empowering women:
I want them to feel beautiful, that’s my goal. I feel like you being self-confident is a great attribute to have- and I know some of us sometimes are insecure. I just want you to feel beautiful about yourself.
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