Basketball, Butterflies and Bling: Evelyn Lozada Shoots Her Shot With Jewelry and Skin-Care Lines

Basketball Wives star Evelyn Lozada is breaking into the fashion and beauty game. The reality-TV star is known for rocking large hoop earrings on the long-running show, and sheโ€™s apparently taken all the positive feedback sheโ€™s received and turned it into a business. Suggested Reading Flint’s Water Crisis Ends With A Major Development Songs by…

Basketball Wives star Evelyn Lozada is breaking into the fashion and beauty game. The reality-TV star is known for rocking large hoop earrings on the long-running show, and sheโ€™s apparently taken all the positive feedback sheโ€™s received and turned it into a business.

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Launched in late May, the Evelyn Lozada Jewelry Collection doesnโ€™t have the largest variety to choose from, but there are some cute gold and rose-gold versions of Lozadaโ€™s trademark hoops, as well as earrings and rings featuring butterflies (a definite theme). Her premier product offerings currently range from $40 to $60; not sure if Iโ€™d pay that much for them, but those butterflies allegedly have Swarovski crystals on them.

Frankly, with all those butterflies, the collection is giving me Mariah Carey vibes. I have a feeling Carey might say โ€œI donโ€™t know her,โ€ but nevertheless, Lozadaโ€™s been getting massive responses to her new collection, crashing her website (the next shipment of the line is now available for preorder).

Since sheโ€™s already collecting coins from her new jewelry line, Lozada has decided to expand her brand and add in skin care. Good move, since Iโ€™m not sure whether her skin is naturally flawless or if she just keeps a fresh beat, but Lozada always looks amazing on the show and on the โ€™gram.

CALO Skincare is set to launch later this summer with an exfoliating cleanser ($45) and face mask ($35). The line is named for Lozadaโ€™s grandfather Roberto Santiago Calo, whom she recently connected with after a yearslong search.

Speaking about her new business ventures, Lozada expressed that all of her efforts are aimed at empowering women:

I want them to feel beautiful, thatโ€™s my goal. I feel like you being self-confident is a great attribute to have- and I know some of us sometimes are insecure. I just want you to feel beautiful about yourself.

Straight From The Root

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