Hoda Kotb in New York City on Dec. 6, 2017 (Cindy Ord/Getty Images for L’Oreal)
Hoda Kotb in New York City on Dec. 6, 2017 (Cindy Ord/Getty Images for L’Oreal)

The new year is off to a great start at the Today show, where it was formally announced Tuesday morning that Hoda Kotb would permanently co-host the popular morning program.

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The announcement was made on the air Tuesday by a jubilant Savannah Guthrie, Kotb’s co-host.

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“This has to be the most popular decision NBC News has ever made,” Guthrie said after making it official.

Kotb responded, “I’m pinching myself. I think we should send some medics to Alexandria, Va., where my mom has likely fainted after hearing the open to that show.”

Kotb, who has been with the network since 1998, according to CNN, filled in for longtime host Matt Lauer following his prompt dismissal after allegations of sexual misconduct and assault broke in November.

But Lauer’s departure was a boom for Today’s ratings. The chemistry between Kotb and Guthrie was palpable. As Kotb told People magazine in an exclusive interview, “When you click with someone, man, woman, it doesn’t matter. If it works, it works.”

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“We’re sort of like sisters,” Kotb said of herself and Guthrie. “And everybody wants a sister.”

Viewers noticed and quickly took to the pairing. As The Hill reported on Dec. 12, Today became the most watched morning show in America after Kotb took over for Lauer. Previously, the NBC morning show had trailed ABC’s Good Morning America for nearly a year.

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CNN reports that NBC News Chairman Andy Lack formally announced Kotb’s promotion in a memo sent to NBC staffers just before Today went on the air.

“Over the past several weeks, Hoda has seamlessly stepped into the co-anchor role alongside Savannah, and the two have quickly hit the ground running,” Lack wrote. “They have an undeniable connection with each other and, most importantly, with viewers, a hallmark of Today.

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In the meantime, Kotb is still pulling double duty for NBC. As People reports, Kotb will host the top of the morning show with Guthrie from 7 a.m. to 9 a.m., as well as the 10 a.m. hour with Kathie Lee Gifford.

Staff writer, The Root.

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DISCUSSION

Kotb, like Lester Holt, forced NBC to admit that they were way better than the trash ass white men who they covered for when those fools were dismissed or banished to the late night slot before Lockup on MSNBC. No one liked Matt Lauer, yet he kept getting paid and dragging Today Show down in the ratings and it took his nasty ass ways that couldn’t be ignored anymore before a change was made and they stumbled into ratings gold with Guthrie and Kotb. filled in admirably and showed they were up to the task of permanent positions.