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50 Cent, Issa Rae, Dwyane Wade and Other Black Celebrity-Owned Alcohol Brands to Explore for the Holidays

This holiday season got you thirsty? Let these celebrity-owned libation brands help quench you!

Photo: Getty Images Romain Maurice for Haute Living

We don’t know who needs to hear this but, in some part of the world, it’s 5 p.m. That means it’s time to crack open a bottle and say hello to the weekend! As we get further into the holiday season, there’s no better time to eat, drink, and be merry!

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Trump’s Tariffs Might Stick Around. What Should We Buy Now?
Trump’s Tariffs Might Stick Around. What Should We Buy Now?

But if you’re tired of drinking the same old, same old, no worries! Check out our list of Black celebrity-owned spirit brands that range from whiskey to tequila to prosecco and everything in between. So grab your wallets and grab a glass and check them out!

Dwyane Wade- Wade Cellars

Dwyane Wade, Saturday, Oct. 16, 2021, in Sonoma, Calif. Wade, the former NBA star and owner of the wine company Wade Cellars, will be joining the UC Davis board of directors. Photo: Getty Images Santiago Mejia/The San Francisco Chronicle

Founded in 2014 thanks to his good relationship with Jayson Pahlmeyer, Dwyane Wade forayed into the wine and spirits with his Wade Cellars brand which includes cabernet sauvignon, chenin blanc, and rosé. Seven years later, it was named one of Wine Business Monthly’s Top 10 Hot Brands.

John Legend- LVE Wines

John Legend performs onstage at John Legend’s launch of his new rose wine brand, LVE, during an intimate Airbnb Concert on June 21, 2018 in Beverly Hills, California. Photo: Getty Images Jerod Harris for Airbnb

Whether you’re in the mood for a classic cabernet sauvignon or their signature Frence rose, John Legend’s LVE Collection has just the flavor profiles you’re looking for. Described as “the perfect harmony of passion, eloquence and Napa Valley tradition,” the wines carry rich, soulful and complex notes inspired by true love,” and produced alongside Raymond Vineyards in Napa Valley.

Jamie Foxx

Jamie Foxx attends BSB-Brown Sugar Bourbon at Southern Glazer’s Wine & Spirits TRADE DAY at the Grand Tasting hosted by Wine Spectator during the Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One at Pier 76 on October 15, 2021 in New York City. Photo: Getty Images Dave Kotinsky for NYCWFF

Relaunched in 2021, Jamie Foxx came out strong in the alcohol game with his BSB Brown Sugar Bourbon. Described as an ode to his own personal philosophy for bringing people together and celebrating, BSB holds a 35% ABV and blends brown sugar and cinnamon with American-made whiskey.

50 Cent- Le Chemin Du Roi Champagne

With a variety of wines such as chardonnay, brut, rosé, blanc de blancs and more—50 Cent is proving he’s more than just a powerful producer and music mogul.

Morris Chestnut, Malcom D. Lee, Taye Diggs, Harold Perrineau- Sable

Photo: Sablebourbon.com

The latest offering from “The Best Man” cast and crew isn’t a fourth installment of the franchise but rather bourbon brand called “Sable” which boasts “a deep golden-brown color, with enticing aromas of burnt sugar, pear compote, allspice, and nutty marzipan.”

Kevin Hart-Gran Coramino

Photo: Grancoramino.com

One of Hollywood’s favorite funnymen has taken his talents to the wine and spirits realm and released his own line of tequila called Gran Coramino. Consumers can take their pick of not but three different offerings including: Reposado, Añejo and Cristalino.

Beyoncé

Photo: Mason Pool and Julian Dakdouk

It seems like every other week, Beyoncé finds yet another reason to get us to spend our money. Her latest offering this time around...? Her first ever line of whiskey: Sir Davis.

Named after her paternal great-grandfather — whom she learned used to make moonshine during the Prohibition Era and hid whiskey bottles in cedar trees in the South for family and friends — this new venture is an ode to her legacy and a nod to her future. (It’s also something that she’s been hinting in her lyrics in her most recent album, “Cowboy Carter.”)

“For Knowles-Carter, it was this discovery that made the idea of creating a whisky brand feel predestined. Four generations later, the legacy comes to life — rather than hidden in the trees, bottles of Sir Davis proudly grace the top shelves of fine purveyors of spirits around the world,” according to a statement for the brand read.

Uncle Nearest

Photo: Uncle Nearest Premium Whiskey

Perhaps one of the most popular and notable Black women-owned whiskey brands, Uncle Nearest has slowly but surely taken over in stores and in homes once the discovery that its namesake was responsible for teaching Jack Daniel (yes, that Jack Daniel) how to make whiskey back in the mid-1800s.

And despite Nearest Green, the enslaved man who had the secret sauce, not getting his just dues back then, his story is now making a splash and raking in profit for his lineage thanks to his great-great-granddaughter Victoria Eady Butler.

Stella Rosa Brandy - Brandy Norwood

Brandy Norwood attends The Official Launch - attends Stella Rosa Premium Imported Brandy at Warwick on November 10, 2022 in Los Angeles, California. Photo: Getty Images Randall Michelson for Blaze PR

Brandy having her own line of brandy may feel like a no-brainer collaboration, but it wasn’t until 2022 that the beloved R&B singer partnered up with popular wine company Stella Rosa to launch its first ever Stella Rosa Premium Imported Brandy. Now available in four different flavors (Author’s note: my personal favorite is the Smooth Black, berry iteration), the strong yet smooth offering is sure to please any brown liquor lover.

Viarae Prosecco - Issa Rae

Photo: E&J Gallo Winery

Issa Rae’s reign as the queen of all things cool has now found its way into the alcohol sector. Thanks to her latest venture, Viarae Prosecco and now Viarae Prosecco Rose—you can root for everybody Black and pop bottles with the homies at the same damn time. And if that’s not enough to make you shake off the shackles of feeling insecure (ha!) and start sauntering like the badass you inherently are, then I don’t know what will!

Grown Folks Hard Seltzer

Photo: Drinkgrownfolks.com

You know when a drink has a label that reads “Grown Folks” on it, you can expect something good to follow. And that’s exactly what you get when open up a can of Grown Folks, launched by Danica Dias back in February 2024.

Standing as the first Black-owned, female-owned hard seltzer brand built from Louisiana Creole heritage and classic soul food-inspired flavors, Grown Folks is sure to bring back memories of good times and sips of a delicious drink that go down easy like Sunday morning.

Ten to One Rum - Ciara

Ciara attends Pronghorn’s inaugural investment in Ten To One Caribbean rum founded by Marc Farrell and co-owned by GRAMMY-winning artist Ciara at The Gathering Spot on August 18, 2022 in Los Angeles, California. Photo: Getty Images Vivien Killilea for Pronghorn

When Ciara said she’d hit us with a “dose” back in 2018, I wish she’d been referring to her Ten To One Caribbean rum. Created in collaboration with its CEO Marc Farrell, the award-winning rums seek to elevate and compliment Caribbean culture and honor its rich heritage.

“From my first sip of Ten To One, I was immediately transported,” said Ciara back when she initially got onboard in 2021.

The McBride Sisters

Photo: Mcbridesisters.com

At this point, if you’re a Black woman and you don’t have a bottle of the McBride Sisters’ wine — or, at the very least, haven’t had a sip of it — then you’re truly missing out. With a name like Black Girl Magic on it and a variety of offerings, what’s not to love about this delicious wine?

Sun Goddess Wine - Mary J. Blige

Mary J. Blige makes a surprise meet and greet promoting Sun Goddess Wines at BevMo! on July 29, 2023 in Walnut Creek, California. Photo: Getty Images Kimberly White for Sun Goddess Wines

You may be doing “just fine” right now, but your wine nights could become a whole lot better if you had a couple bottles of Mary J. Blige’s Sun Goddess wines. What better way to keep hateration and holleration at bay than to sip on the same sensations that Miss Mary herself is indulging in? Trust me, your dancery won’t be the same.

Anteel Tequila

Photo: Anteeltequila.com

Founded in 2018, Anteel Tequila has won over 100 awards for its premium, high-quality tequila thanks to its founder Nayana Ferguson. Making her mark as the first Black woman to lead a tequila brand, this bottle needs to be in all of our bar carts not now, but RIGHT NOW!

Domaine Curry - Ayesha Curry & Sydel Curry-Lee

Photo: Theprionserwinecompany.com

After a somewhat unsuccessful initial launch in 2018, sisters-in-law Ayesha Curry and Sydel Curry-Lee bounced back and found their groove with their Domaine Curry Wine. Currently available in three variations (a Cabernet Sauvignon, Sauvignon Blanc, and their special Founders Red Blend) — the brand is a celebration of the strong women who have shaped the Curry family’s heritage and an embodiment of the ideals of sisterhood, virtue, and strength.

“It was pretty daunting going in. But we quickly realized we’re smart, we’re strong, we’ve got it, we know what we like, we know what tastes great, we know what works. And I think when you push through that and drown out the noise, the rest is history,” Ayesha said in an interview last year.

She added: “One thing is for sure, we know what we like to drink, but we’re still learning. We go through these blending sessions and they are so informative because we walk out with a new lust for the wine industry, and we know we’re meant to be there. However, we’ve dedicated to constantly educating ourselves.”

Black Irish Cream Liqueur- Mariah Carey

Photo: Black Irish Liqueur

Launched in 2021, Mariah Carey’s Black Irish Liqueur has been giving Bailey’s cream liqueur a run for their money with decadent flavors such as Salted Caramel and White Chocolate. Hand-crafted in Ireland, the name for the brand was also nod to her Black and Irish heritage.

“I wanted to create something that embodies the holidays and gives everyone a reason to celebrate year-round, and I really think we have done that with Black Irish,” Carey told Food & Wine at the time.

Margalicious Margarita- Rosario Dawson

Created in tandem with fellow actresses and friends Vanessa Hudgens and Ashley Benson back in 2022, Rosario Dawson created a “very cutesy” line of ready-to-drink cocktails, Margalicious Margarita. With “bright agave” and “crisp citrus forward notes,” Dawson revealed that the portable drink’s fun name was a derivative of her own daughter.

“My offering was the Margalicious name, which was an homage to my daughter Isabella, whose middle name is Margalita. It’s a fun name for a fun product,” she told PEOPLE at the time.

St. Royal Vodka - Megan Good

Photo: John Russo

In partnership with Greenline Spirits, Megan Good officially stepped into the wine and spirits game with her line of premium vodka, St. Royale.

A corn-based, gluten-free and honey-infused wine, Good’s iteration, Green Tea Lychee, provides an all new flavor profile to the Greenline’s portfolio of liquors.

“I am beyond thrilled to join such an established and recognized brand,” Good told PEOPLE. “It’s by far the best Vodka I’ve ever tasted, and I can’t wait to share my unique recipes with everyone to enjoy.”

Kazaisu Rosé Wine - Deborah Cox

Photo: Kazaisu.com

Clean, pure, healthful and enjoyable. Those are the ideals that singer Deborah Cox hoped to incorporate into her rosé wine brand, Kazaisu. Created during the pandemic, the organic wine was Cox’s way to combine her love for the people, places and memories in her life that she held and holds dear. With Kazaisu, she hopes to reignite feelings of community, connection and celebration.

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