This week, Khloé Kardashian and Emma Grede’s clothing brand Good American tapped rapper, actress and all-around icon Queen Latifah to star in an all-new ad campaign. Latifah stuns in pieces from the size-inclusive brand’s fall line, including leather blazers and denim pieces that are the perfect start of any capsule wardrobe.
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The campaign, shot by Cass Bird and styled by Julia Sarr Jamois, is intended to inspire creativity and confidence and encourage women to define beauty on their own terms. Latifah says she’s a long-time fan of Good American, making the campaign a perfect match.
“I’ve worn Good American for quite some time now in various projects,” Latifah told The Hollywood Reporter. “I’ve worn their jeans on The Equalizer. I’ve worn a suit of theirs at the Super Bowl, to an after party. I wore a denim outfit just the other day to my bodyguard’s 60th birthday. We partied all night.”
You can see all of the stunning shots of the Queen for yourself on Good American’s Instagram page.
In honor of Queen Latifah’s gorgeous new campaign, we’re looking back at Black stars who have slayed in jean ads through the years.
Queen Latifah
We can’t help but smile seeing Queen Latifah in this comfy and cute denim jumpsuit from Good American.
Queen Latifah
Latifah rocks Good American jeans, a white tee and a black blazer, a classic look that will never go out of style.
Queen Latifah
All hail the Queen! Latifah’s denim on denim shirt and jeans is giving “Set it Off” vibes in the best way.
Michael Jordan
It wasn’t an official ad, but this shot of NBA legend Michael Jordan in Girbaud jeans throwing the first pitch at the 1993 American League baseball playoffs the night before announcing his retirement from basketball went viral before viral was even a thing.
“Michael Jordan has always been a Marithe et François Girbaud customer. You didn’t buy popularity back then. Respect Man 💪🏻! “ the brand wrote in an Instagram post.
Lizzo
Lizzo looks good as hell in a cute pink Baby Phat jersey dress.
Ice Spice
Rapper Ice Spice gave Baby Phat a major boost when she showed up on the 2024 GRAMMY red carpet wearing the brand from head to toe. She described the look as a ‘fit for a “Bronx Baddie,” and we couldn’t agree more.
Megan Thee Stallion
Rapper Megan Thee Stallion is one of the stars of True Religion’s 2024 holiday campaign, “Where Holiday Wishes Come True.”
“Working with True Religion is such a full-circle moment,” Megan said in a statement. “I’ve been a fan of the brand since I was a kid, so it’s really exciting to star in this campaign and bring in the Hot Girl Holidays in a special way.”
Saweetie
Saweetie serves in a spring 2024 True Religion campaign, wearing a crop denim jacket and some seriously sexy shorts.
Da’Vine Joy Randolph
We bet you never thought you’d see a denim dress on the Met Gala red carpet. Actress Da’Vine Joy Randolph did that thing when she slayed in this beautiful GAP creation custom-made by Zac Posen at the 2024 Gala. “A multitude of washes. Pieced together to create art. Using Gap denim as a canvas for creativity,” the brand captioned the post on Instagram.
Dapper Dan
GAP and designer Dapper Dan came together for one of the coolest denim collabs. GAP X DAP was a limited collection of apparel inspired by Harlem and Black culture.
Burna Boy
Nigerian artist Burna Boy teamed up with Dutch clothing brand G-Star to create a collection of jeans, tees and jackets inspired by his style.
“The artist who brought Afro-Fusion to the rest of the world. Burna Boy raises the tempo as the new face of our brand,” the brand captioned an Instagram post. “Our connection goes beyond fashion. It’s about pushing boundaries and embracing authenticity.” - @burnaboygram
SZA
SZA stuns in a moto look from Tommy Hilfiger.
Gang Starr
Almost every hip-hop artist could be seen wearing FUBU in the 1990s. We love this vintage shot of Gang Starr’s DJ Premier and Guru wearing the brand created for us, by us.
Travis Scott
Travis Scott matches his ride in a bright yellow FUBU look.
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