Despite a slew of companies like Walmart and Meta rolling back their diversity, equity and inclusion efforts, other companies have remained firm in continuing these vital initiatives. Donald Trump has attacked diversity on both the campaign trail and now during his second presidential term. Even though Trump set on getting rid of inclusive practices, here’s a list of places advocating for marginalized communities to be part of their workforce.

Apple

The giant tech company says it will continue to promote diversity, equity and inclusion. It has also encouraged shareholders to reject anti-DEI proposal from the National Center for Public Policy Research.

JP Morgan

JP Morgan CEO Jamie Dimon told CNBC in January that his company will “continue to reach out to the Black community, the Hispanic community, the LGBT community, the veterans community.”

Goldman Sachs

Despite pressure to reduce their diverse workforce, Goldman Sachs’ stated inclusion goals are geared toward supporting more women into leadership roles and making “progress towards racial equity.”

Cisco

In an interview with Axios last month, Cisco Chuck Robbins said he remains steadfast in supporting diversity at the tech company. “I think the pendulum swings a little wide in both directions. And for us, it’s about finding the equilibrium,” Robbins said. “You cannot argue with the fact that a diverse workforce is better.”

Costco

In December, the Costco board—along with Costco CEO Ron Vachris—decided to reject measures to limit or eliminate DEI initiatives. “Our commitment to an enterprise rooted in respect and inclusion is appropriate and necessary,” the board wrote.

Microsoft

In October, Microsoft shared its yearly DEI report and said that these values are vital to the company’s mission.

Salesforce

Salesforce CEO Marc Benioff said he plans to defend his employees against attacks on diversity and inclusion. “If somebody’s going to come after our employees or discriminate against them in any way, we’ll do everything we can to help them, support them.”

Pinterest

Pinterest CEO Bill Ready recently stated that they’re diversity is not going anywhere in their company. “We’re not [changing anything], and the reason is we’ve seen it’s actually leading to better engagement, there’s consumer demand for it, it’s good for our business.”

Nasdaq

Nasdaq CEO Adena Friedman firmly believes that that DEI is just a good business pratice. “Diversity of views, and diversity of backgrounds, actually makes us a better company and makes us perform better. So we’re going to continue to operate in that way,” Friedman said.

Delta

Delta’s Chief Legal Officer and Corporate Secretary Peter Carter has said the airline remains committed to DEI and environmental, social, and governance (ESG) policies because “they are critical to our business.”

E.L.F. Beauty

California-based company E.L.F. Beauty is supporting DEI because its employee and consumer base consists are on the younger side and more diverse.

Cleveland Cavaliers

The Cleveland Cavaliers placed DEI policies to the front office in 2019—and they don’t plan on changing a thing. “We believe that everybody in our organization, every person in our community, is part of our diversity, equity and inclusion story,” said Kevin Clayton, the Cavs’ executive vice president, chief equity and impact officer.

American Airlines, United Airlines and Southwest Airlines

In 2023 and 2024, American First Legal filed complaints against the airline carriers. After a compliance conference, the Department of Labor did not list any policies that violated the law or needed to be amended.