An Old Navy employee rescans James Conley III’s already-purchased jacket (James Conley III via Facebook)

Life catches up with you real fast, and three employees have been fired from an Old Navy after an Iowa man posted several videos detailing his encounter with management at the store located in West Des Moines.

James Conley III shared his experience at the Old Navy store, where he said he was accused last Tuesday of stealing a jacket that he had walked into the store wearing. The posts soon went viral, sparking outrage.

By Saturday, Old Navy had released a statement on its Facebook page, apologizing to Conley and announcing that three employees had been terminated as a result of the incident, the DesMoines Register reports.

“The situation was a violation of our policies and values, and we apologize to both Mr. Conley and to those we’ve disappointed. All of our customers deserve to be treated with respect,” the statement read in part. “Following a thorough investigation of the incident, three employees who were involved have been terminated. We take this matter—and every conversation around equality—very seriously.

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In a video recording of the incident, Conley captured several employees, including the store manager—who was identified as Beau Carter, who made the initial request to attempt to rescan his jacket—and a district manager named Shannon (who refused to give Conley her last name), who went to check security footage at Conley’s request.