Representation matters. We know this and still, representation is missing from the media we consume. For Matthew A. Cherry, seeing other black directors in action assured him that filmmaking was an attainable goal after he transitioned from the NFL.

Now Cherry is making it his mission to normalize natural hair and black fatherhood in the animated world with his latest project, “Hair Love.” The animated short film, which has a Kickstarter campaign, will explore the first time a father styles his daughter’s natural hair and the hilarity that ensues—and it’s gotten everyone’s attention. Watch above.