King Bach (Andrew Bachelor) is a social media savant who grew from Vine fame and once the platform closed, he kept his social media populated with hilarious parodies and skits. He’s now your favorite Instagrammer’s favorite Instagrammer, King Bach, is starring in the new movie, Where’s the Money, alongside comedic pros like Terry Crews, Mike Epps and Retta, but the social media star more than holds his own. In fact, Bach tells The Root, “A lot of pressure has been lifted off my shoulders,” because, he says, he doesn’t feel like he has to be the funniest one in the room.

In the film, Bach plays a black man pledging a white fraternity for reasons I won’t say because I don’t do spoilers.

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Because Bach is such a creative viral-video star, we asked him to create a viral video on the spot utilizing the movie’s theme. The above video is the result.

Oh, and before you go, Bach wants you to know something—something he said that resonated with everyone in the room: “Believe in yourself even when others don’t.”

That’s good, right? You should tweet it. Don’t forget to quote King Bach.