Fire Somebody

Obama BFF Valerie Jarrett's official White House title is "senior adviser and assistant to the president for intergovernmental affairs and public engagement." If she can name one sector of the American public that believes it has been adequately engaged, then she should keep her job.

Hire Somebody

Economic advisers Austan Goolsbee, Christina Romer and Larry Summers are gone. Obama needs a charismatic egghead who can sell his jobs plan. Get Laura Tyson on the payroll, stat:

Give Us the Plan

And if there is a jobs plan, don't keep us in suspense. On Wednesday, the White House announced a plan to announce a plan in early September. Why wait? With Congress on recess, right now Obama has the microphone all to himself.

Then Sell the Plan

After he makes his plan public -- infrastructure bank, payroll tax holiday, whatever -- he needs to find one good slogan, once and for all.

"Yes we can" is played out. "Win the future" is terrible. "We kept a recession from becoming a depression" didn't catch on the way that "We're fighting them over there so we don't have to fight them here" caught on for George W. Bush. And "I feel your pain" is already taken. Obama needs something forward-looking and no-nonsense that people won't forget and that fits on a bumper sticker. Something like...

"Enough talk, America." Let's get to work.

David Swerdlick is a regular contributor to The Root. Follow him on Twitter.

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