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Morning news’ failed attempt to grow young.
There comes a time when every college student realizes that the world does not revolve around MTV, dorm parties and 3 a.m. runs to the nearest 24-hour McDonald’s or IHOP.
It’s when you start making friends who ask your opinion about Michael Steele and Chris Matthews; when you get into debates over your preference of MSNBC over FOX news; when you find yourself getting excited about the president’s first joint congressional address. When these issues start popping up, you know you’ve officially “crossed over” into the realm of social maturity.
During my “crossing over”—complete with the addition of coffee to my morning routine and my newfound concern for the nutritional content of the cream cheese on my bagel—I found myself switching from my usual morning ritual of music videos on MTV and reruns of The Fresh Prince of Bel-Air, to network and cable morning news programs. I thought I was trading in my daily dose of mind-numbing pop culture for the more intellectually stimulating world news. I’ve decided that there’s not much difference.
Within a week of regularly tuning in to American Mornings on CNN, I watched at least one segment on marijuana for almost three days straight (after President Obama clearly stated that his administration would not be entertaining the idea of legalization). After commercial breaks, the music leading back into the programming included things like “Live Your Life” by T.I. and Rihanna, “Rock Star” by Pink, “Good Life” by Kanye West and even “Got Your Money” by Ol’ Dirty Bastard—I wish I was kidding. I thought maybe some intern had put an iPod on shuffle and just decided to let the good times roll. Maybe it’s because CNN got all buddy-buddy with Ashton Kutcher during their bet to see who could get the most followers on Twitter or because they’ve got more than 380,000 fans on their Facebook page or because Anderson Cooper’s pretty hot. But it seems to me that they’re trying too hard to appeal to young viewers. I’m not mad at them for wanting to revitalize their brand and woo a younger audience, but I draw the line at Ol’ Dirty Bastard.
News flash: Young people generally want to grow up. We want our Twitter and our toys, but we also want to be informed citizens of the world. And we don’t necessarily turn to the same places to feed those interests. If I want to see Susan Boyle over and over, I’ll peep her on YouTube. When I tune in to a world news channel, I want world news.
I want my mornings to start with some mention of an election somewhere or some analysis of how the financial crisis is playing out around the globe.
If I want to start my days with ODB singing, “Hey, dirty, baby I got your money don’t you worry … I said hey!”… I might as well just keep the channel on MTV.
Jada F. Smith is a senior journalism major at Howard University. She works as a managing editor for the nation’s only daily black newspaper, The Hilltop.
Comments
Comments do help sites flourish, especially where blogs are concerned. Yet, I have to wonder how much they actually are necessary. I have to wonder if site forums will soon replace comments completely as we’re already seeing with a handful of sites.
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it sounds all very common sense. i will immediately try some approaches, like the question in the headline, and come back and let you know my success.
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With all of the news and challenges people face today. If we expect excellence devoid mediocrity today's young people, it is our duty to challenge their thinking with education and TV is still the best vehicle to to meet that goal!
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If you want to be informed, why are you watching CNN? There's nothing informative on there, unless you're interested in what Biden and Obama like on their burgers. They spent 5 minutes on that. Or maybe you're interested in Obama's "swagga." Another fine example of CNN's journalistic excellence.
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They need the music and gimmicks to aid their newest perception shaping/propaganda campaign: convincing people the economy has recovered and all is well again. They're deep into it already. Only sheep believe CNN, MSNBC, and FNC are news. They simply function to maintain order.
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the Left believes in attempting to eradicate social inequality, while the Right regards most social inequality as the result of ineradicable natural inequalities, and sees attempts to enforce social equality as utopian or authoritarian.
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I watch the morning shows when I am at the gym. Up until recently, the gym had the TVs on MSNBC's Morning Joe. I actually like the casual, conversational manner discussing the issues with Joe, Mike et al on that show, althought it would be nice to have some more racial diversity on the show besides Capehart and Watson. Suddenly my gym switched all the TVs to CNN's American Morning. I thought I was the only one who thought it looked ridiculous for CNN to be playing hip hop/pop song during intros and all the fluff news stories they do.
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It is wonderful to know that the younger generation is looking for substantive information in media. Good insight...good job.
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