Single-Minded: On Living the Jet-Set Life
You don't have to be rich to live the jet-set life. Seriously. Just ask my good friend Johnica Reed, the consummate "travel tastemaker."
But how does that translate into what you actually do do? Like, what's on your business card?
I don't even have cards. Not having cards is quite freeing. What I do is show people how to live well. That means I connect people with the brands that will help them live well. Like with Jetsetter.com. People on Jetsetter want luxury-curated experiences, and I'm one of the people who curate those experiences. It's like 10 steps up from what people go to a travel agent for.
I promote a lifestyle. I promote a 360[-degree] approach to it all. Where are you staying? What are you doing? What are you wearing? What are you talking about? Those are just a few of the questions I'll help you answer.
This is a question I know you get a lot: How'd you get started?
I was always a jet-setter. But my background is in business and public policy. In 2009 I was working in development at a large nonprofit in Washington when an opportunity to cover the annual Cape Town International Jazz Festival presented itself. A friend of mine is an editor at a national women's magazine, and she couldn't make it to this fabulous trip to South Africa, and suggested I go in her place. So like any true jet-setter, I quit my job and went.
All right, that term gets thrown around a lot. Give me the insider's definition of a jet-setter.
A jet-setter is a person who's a citizen of the world and who isn't a tourist. When they land somewhere, they're immediately on the scene. They're not standing in line asking, "Hey, let me in." They are like luxury gypsies, in a sense.
Um, OK, that sounds expensive.
Depending on who you are, yes. There are jet-setters whose travel is ingrained in their business life. There could also be the socialite people pay to fly somewhere and hang out. Or there could be someone like me who made jet-setting my career. Sometimes I pay for stuff, and sometimes I don't. For me, it's a mix of business and pleasure. Some people spend time looking for coupons for the grocery store. I'm scouring the Web for discounts on plane tickets. It's a lifestyle choice.
Give me one piece of advice for someone who wants a tiny piece of the jet-setter life.
Travel! Whether you start becoming a frequent weekender in the areas around your city or you just travel within your city's limits -- going to new restaurants, art exhibits and shows. Being a jet-setter is a state of mind. It has a lot to do with curiosity about new places, people and experiences. You're not going to develop that curiosity just because you hop on a plane.