Age38 years old years old

Hometown St. Vincent

Claim to Fame CEO, Kinky-Curly

Bio Shelley Davis is a natural-born lemonade maker. When her cosmetics bag was lost on a flight to her native island of St. Vincent, the savvy entrepreneur turned to locally available items to treat her hair, and stumbled across a new business in the process. The newly curly convert returned to the States and spent the next few years developing her all-natural product line. Since 2003, Davis has been on a campaign to get women with curls, waves, and kinks to rethink their idea of "good hair," embrace their natural texture, and move toward a healthier, more organic lifestyle.

Quote I have always been passionate about healthy hair and was inspired by my husband Craig, who is an expert at health and nutrition. I took his favorite saying that he often asks about food/meals "are you healing or stealing" and applied it to hair care.