The Root 100 2011: Influencers and Iconoclasts
This year we took a fresh approach to compiling our annual list of young influencers and iconoclasts.
Beyoncé and Michelle Alexander: a pop superstar and a law professor. Kanye West and David Adjaye: a hip-hop icon and a "starchitect." Tyra Banks and Touré: a supermodel-turned-entrepreneur and a political pundit who wants to redefine blackness. Welcome to the fascinating world of The Root 100, where the unusual juxtapositions are not accidental. They reflect the richness and variety of leadership in the African-American community, a breadth and range of talent that we worked hard to capture in the 2011 edition of our list.
This is the third year that The Root 100 has compiled a list of the most influential African Americans between the ages of 25 and 45, but the first time we have actually ranked them. Each year we have refined our methodology to make sure we find the people who are making their mark and making a difference in our community.
In the last two years, we depended on the astuteness of our editors and input from many readers, established African-American leaders and friends of The Root to help us identify people who are making a difference in our communities. This year we once again called for nominations from The Root community but decided to inject some metrics into the process of selecting our 100 stars in order to better capture the level of influence and reach of our honorees.
This year we took into account the number of mentions in the media, Internet search results and number of Twitter followers for each nominee. Realizing that this could skew the list toward celebrities, we used some sophisticated math to give people with lower profiles a chance to compete against those who are constantly in the public eye.
We also introduced a measure of substance, based on the judgment of our editors, to help us come up with an overall influence score. (For more details on the numbers behind the selection process, see Measuring Clout Among African Americans, by Omar Wasow, an Internet pioneer and a contributing editor to The Root, who was the mastermind behind this formula.)
The result is a cornucopia of black talent that reaches deep into our community. We have celebrated artists for their art, politicians for their vision and activists for their unwillingness to accept the status quo. Unabashedly, we favor those who want to change America for the better. While we celebrate the pure artistic talent of jazz bassist Esperanza Spalding and classical clarinetist Anthony McGill, we also boosted the ranking of artists like the Black Eyed Peas' Will.i.am for his effort to convince black kids that science and technology are "cool." We downgraded or eliminated artists who acted like fools and fueled the scandal mills.