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For those who never took to the shiny suits and the advent of bling culture, Vibe probably began to lose its luster a long time ago. The magazine began to be played out around the same time that the music industry started to take a dip and the point at which the Internet began stealing the thunder of all those monthly publications that couldn’t supply information fast enough in the new 24/7 news cycle.
I must admit that I have only been a periodic reader of late myself. Perhaps that says more about me than it does about Vibe, but the reality is that covering hip-hop now is not nearly as interesting as it was back in those heady days of the notorious ‘90s. Souljah Boy and T-Pain just ain’t as compelling as Ol' Dirty Bastard and Bushwick Bill, sorry.
I’m sure there are many who couldn’t stand Vibe, who thought it was too glossy, too mainstream, too interested in mass appeal. Fair enough. However as much as one may want to hate on Vibe, the magazine’s permanent place in the long history of the culture cannot be denied. For me, hip-hop had reached such a point of cultural saturation in the ‘90s that it needed a place like Vibe that would represent this ubiquity in its proper light. In some ways, Vibe is to hip-hop journalism what The Arsenio Hall Show was to late-night television. When Arsenio was on the air, many people hated on the show, but when it was no longer available, people came to realize that something was indeed missing.
Vibe leaves a large footprint. Hip-hop culture is everywhere now, from the most commercial to the deepest underground. In spite of rumors to the contrary, hip-hop ain’t goin’ nowhere. We’ve been here too long to leave now. Hip-hop may not be as groundbreaking and as poignant as it was back in the day, but the culture is in its third decade. To expect that it would be as energetic today as it was while establishing itself is to miss the point. Culture is cyclical. It ebbs, and it flows. Vibe was a major participant in this ebb and flow.
Vibe magazine may be gone now in its traditional paper and ink form, but again it is most certainly not forgotten. Pour out a lil’ liquor in its honor next time you take it to the head. R.I.P., Vibe, ‘til they reminisce over you!
Todd Boyd is the Katherine and Frank Price Endowed Chair for the Study of Race and Popular Culture in the USC School of Cinematic Arts. He blogs as The Notorious PhD
Also: GALLERY--Losing the Vibe
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Hip-hop infused comedy like that showcased on In Living Color, and HBO’s Def Comedy Jam was holding court, while Will Smith was showcasing an especially decaffeinated, though highly successful version of hip-hop steez on The Fresh Prince of Bel Air. christian comedians
Hoping that you will continue posting an article having a useful information. Thanks a lot!
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Gone, but certainly not forgotten. free games
very nice post
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The barber game is like hip hop was in the 80's with a twist. We seek to train and educate the barber and the consumer about fashion, trends and grooming. Like my good friend Master Barber, Jesse Lima we are the Sixth Element of Hip Hop. Remember Diddy changed the game with the low mohawk but it was his barber who created the style, Curtis Smith his barber who never got the credit but he is the creator of this trendsetting look.
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Hip Hop Magazines will only survive when the culture is hot and hip hop has changed! Stay focused and remember to support your local barber. We are true business men and women with a legit hustle~
It leaves Hip Hop where it belongs....in the gutter with the rest of society's waste.
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Vibe was necessary to record & facilitate hip-hop's "underground" meteoric trajectory to pop culture. However, as Betrand Russell stated, "most people would die sooner than think; in fact they do" and Vibe's inability to generate intelligent thought beyond the mundane made suicide inevitable.
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Ok...I lied but this is more of a challenge to Jammiedoes and those of a similar mindset who condemn something of which they truly have no concept of nor wish to be enlighted about. I'm sure their musical taste produces visually arresting audio similar to Rakim - it has too...right?
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RIP FOREVER!