Radio personality Olivia Fox will be the first to tell you that these are challenging times: These days, it seems as though black radio is under siege. Sixty years since Atlanta’s WERD became the first black-owned and operated black-format station, once-loyal listeners are turning away in droves, heading for satellite radio, iTunes, Pandora or the comfort of their own iPod.

But Fox, a 21-year veteran and midday host of Radio One’s Majic 102.3 in Washington, D.C., remains bullish on radio. It is, she says, that which she most loves to do; she thrives on the chaos, the rush of the immediate.  

Fox is the ultimate multi-tasker, sitting down for a phone interview with The Root while undergoing kidney dialysis. (She is hoping she’ll get a kidney transplant next year, and has formed her own not-for-profit, the National Association of Preventive Kidney Care and Counseling, Inc., to increase awareness of kidney disease in the black community.) “I do this,” the single mother says of her thrice-weekly sessions, “and then go home and deal with a 6-year-old. It’s kind of a bug-out, but you got to keep on keeping on.”

The Root: The days of DJs spinning records are over. How do you feel about the music being programmed? 

Olivia Fox: Well, radio has changed quite a bit. This is my 21st year. Of course, every DJ wishes they could pick their own music. There’s so much music out there, you have to have [someone helping to prioritize the music.] … As a radio personality, it gives me one last thing to worry about. I can focus on my delivery and the information that I have to give.

TR: What made you want to go into radio?

OF I kind of just fell into it. I went into school for athletic medicine. I wanted to be a trainer. I found out there were a lot of ologys in medicine, biology, kinesthesiology.

I initially went into television news, realized there was no way I could dress television-friendly for the rest of my life, so I went into radio news, and that was depressing. I initially started working at a rock station in Carbondale, Illinois, from ‘88-‘89 on the overnight show.

TR: What do you consider to be the highlights of your career?

OF: Meeting Muhammad Ali. Someone I grew up admiring, someone who meant a lot in my family, and in the race as a whole. He truly was the greatest. It was one of the few times I was truly without words. I was so … taken. That was in ’96.

Another highlight for me was 9/11, to be on the radio airwaves during 9/11. The emotions were so high, I was scared out of my mind, but my journalistic talents and love of doing radio just kicked in…. I was doing the morning drive with Russ Parr. We were watching it happen on the air and reporting as it was happening…. When I think about it now, I get goose bumps. You will never ever, ever forget where you were when it happened.

TR: Your departure from the “Russ Parr Morning Show” in 2002 generated a lot of controversy. What happened?

OF: It kind of puts me in a situation. The company I was working for then is the company that I’m working for now. I’ll just say that creatively, Russ and I were going in opposite directions. It wasn’t because I was difficult to work with…. We drifted apart, and my contract negotiations fell apart.… I’m good with it now. I’ve moved on. Basically, my career has soared since. I haven’t looked back. In that sense, I’ve moved on.

TR: These days, you’d be hard-pressed to find someone who listens to radio, particularly black radio. Why is that?

OF: I think a lot of it has to do with other technologies. It’s not like it used to be when the only way you could get your music was from the radio.

You can go to the Internet, you can pretty much get whatever you need and want from the Internet. There are so many choices for people. Now we’re living in a culture, the people want what they want now. Right-now food, right-now technologies, right-now e-mail. Everything is instant, instant gratification. If you turn on the radio, and you don’t hear the song you want to hear, guess what? You change the station.

TR: How culpable is black radio in this because of what is played on black radio?

OF: I think a lot of it is disposable music. I work at an adult urban radio [so we don’t play that kind of music]. [I miss the days] when people were artists, could play instruments, read notes and know different types of music…. It used to be that music was about innuendo. Some of these songs now, they just put it out there, oral sex, multi-partners, being promiscuous, it’s out there. Being a parent myself of a 6-year-old, listening to the radio, it’s like, “Wait a minute, you don’t need to be singing, it’s too big, it’s too wide…” So for people in my generation and 10 years younger, you may have come up on a different quality of music. You don’t have to listen to that. I can listen to 102.3 or my iPod, music that I enjoy, like Musiq Soulchild.