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MySpace is no longer cool. As a matter of fact, its number of users is now one-half the size of rival Facebook. Is this because MySpace is too black for the rest of America? Teenage Internet users may hold the answer. High-schoolers report their use of the social-networking giants along racial lines—MySpace is seen as “black,” while Facebook is “white.” And even within the networks, black kids befriend other black kids, Latinos mix with Latinos, and the self-segregation often practiced in real life is rampant online. Danah Boyd, a social media researcher at Microsoft and a fellow at Harvard’s Berkman Center for Internet and Society, compares this dash from MySpace to Facebook to “white flight” from inner cities.
The Root caught up with Boyd after she presented her “white flight” thesis to hundreds at the Personal Democracy Forum, a June conference on technology and politics at the Lincoln Center in New York City.
The Root: Your research is controversial. Are social networks truly segregated? Does teenage behavior really mimic real-life divisions?
Danah Boyd: We’re seeing a reproduction of all kinds of all types of social segregation that we like to pretend has gone away.
Even before Facebook came into play, I was working with a group of kids in a school in Los Angeles. And there was a big difference between the teachers’ language about race, and the students’ language about race. The teachers’ language was: ‘It’s a highly diverse school and all of the classes are deeply integrated, and there are no problems with race.’ That was the meta narrative. When you talk to the students, they say, ‘Well, this area is called Disneyland and that’s where the white kids hang out, and that’s the Ghetto, where the black kids hang out.’ They have all of this language for marking out the schoolyard in this super “diverse” school.
I went and looked at these kids’ MySpace profiles—this is before Facebook. Sixty to 70 percent of them had MySpace profiles that I could find. There were deep segregations in the friending patterns. Latinos friended Latino kids, black kids friended black kids, and white kids friended other white kids. There was very little overlap.
So here are the adults going, ‘We don’t have a race problem because we’re integrated.’ And the [verbal] language of the teens is deeply racist, deeply segregationist, marked by gangs, marked by narratives that were about race in particular. And they were reproducing this online. We’re deluding ourselves that just because we put kids of different racial backgrounds together, they’re going to be friends.
[Social media] is their hanging out after school. It reflects all kinds of things back at us that mirror and magnify what we like to pretend doesn’t exist.
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I though it was the world online community for everyone. Now it turn out to be a social community for black.
Anyway, Myspace should be better than Facebook since Myspace gives more freedom to users. Some students even use Myspace to market their stuff and website and made good income.
Alan
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[Social media] is their hanging out after school. It reflects all kinds of things back at us that mirror and magnify what we like to pretend doesn’t exist. online games
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Myspace was from the start a slow buggy piece of crap destined for failure. I laughed my butt off when Murdoch paid $350mil for it, there's money he'll never see again. I only ever signed up because everyone else seemed to be on there. I couldn't wait for people to migrate off to something new. Just like they did from Friendster, Orkut and a couple other things that were all the rage for a year or two. Assuming that somehow race is a motivating factor, it would only be a tiny portion of the overall set of reasons people left that internet equivalent of a neon sign factory mating with a 24hour truckstop.
I agree. It almost appears as if The Root often wishes to incite racial division as opposed to providng readers with real issues.
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Have you heard the saying, "When the only tool you have is a hammer, everything looks like a nail." The Root and the professer need some more tools. Noted differences in society do not always involve racism. There is nothing on Facebook that keeps minorities from signing up! I think it is racism to refer to it as "white flight". Could it not be "black flight"? Could blacks prefer the company of blacks and not be racist, yet at the same time if a white prefers white company and be tagged with that epithet? What a mixed up double standard.