Do Black Entrepreneurs Have Workers' Backs?
The Bottom Line: A report on benefits planning says yes. Plus: Rum ad fails, and Ludacris' new eatery.
Moving clockwise from the lower left corner, there is a light-skinned woman, and above her a graham cracker-colored brother. Over his left shoulder behind a railing may be a Latina. To her left are the room's dark-skinned people standing in front of the drums. Hmm. Subtle. Are they entertainers or guests?
Oh, don't forget the slice of a mocha-skinned man's face peeking in on the right.
What's a Cuban-founded firm like Bacardi to do? If it had been honest about 1957, only the faux musicians and a "Negro" wait staff might have been in attendance. But Bacardi also lacked the nerve to, instead, appeal directly to America's emerging majority and sprinkle blacks, whites, Asians and others throughout the party.
Instead, for the most part, they put the colored on the sidelines.
Why the St. Louis NAACP Is Considering a Boycott
The City of St. Louis and St. Louis County are planning a $4.7 billion, 10- to 15-year sewer-system renovation that will create thousands of jobs and stimulate local businesses. That's usually good news, but the city and state NAACP offices charge that if diversity in bidding is not an ironclad part of the proposal, black companies and workers could be frozen out of construction and professional jobs in a city that is 48 percent black.
In response, Adolphus M. Pruitt, a real estate consultant and president of the city NAACP, said that the city and state NAACP chapters are considering a boycott of the city. Pruitt told The Root that the national headquarters of the NAACP have not been brought into the conversation yet. We'll keep you posted.
Ludacris Bests Jay-Z in Bid to Open an Atlanta Airport Restaurant
Chris "Ludacris" Bridges is cooking up another restaurant just after closing his popular four-year-old midtown Atlanta Singaporean eatery, Straits. (Read about the celebs who used to frequent Straits.) The diminutive rapper and movie star's new venue, Chicken N Beer, will be located in Hartsfield-Jackson Atlanta International Airport.
To open it, Bridges beat out hip-hop magnate, and new daddy, Jay-Z when they vied for the same spot in the airport. Hip-hop fans will recognize the new bistro's name; it was the title of Luda's 2003 album.