Brad Pitt, Ellen DeGeneres and Lupita Nyong'o during the Oscars, March 2, 2014
Kevin Winter/Getty Images

Who needs expensive marketing strategies when you've got Lupita Nyong’o as a customer?

As it turns out, French cosmetics brand Clarins struck luck on Sunday when Oscar winner Lupita Nyong'o jokingly pulled out one of their lip balms to offer host Ellen DeGeneres as a tip for the pizza guy, the New York Daily News reports.

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"Lupita's lip balm! That's worth something!" DeGeneres said amid laughter.

And it was certainly worth something—to Clarins.

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With a speed that can only be witnessed on Twitter, #LupitasLipBalm was created and trending, with the exchange turned into a gif. It also didn't take long for fans to figure out exactly what type of lip balm had been offered: Clarins HydraQuench Moisture Replenishing Lip Balm.

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And so it "almost sold out across the country over night," the company said in a release, according to the Daily News.

Read more at the New York Daily News.