White Supremacists Hijack MLK's Google Ranking
Racialicious editor Latoya Peterson expresses disdain for a white-supremacist site that outranks the official site for the Dr. Martin Luther King Jr. National Memorial on Google, saying it's important for civil rights groups to be vigilant online.
Over at the Click the Toad Blog, the Chief Toad explains how the MLK Jr. official legacy site was outranked by white supremacists with a good grasp of SEO:
"My hands are shaking with anger as I type this. A sick, cowardly, and racist website (hereafter referred to in insult-laced bold type) that trashes the legacy of Martin Luther King Jr is outranking the official Martin Luther King Jr website on Google. I will not provide a link to the racist site, as I will not directly contribute a single visit to them. However, I will show exactly how the official Martin Luther King website (found at http://www.thekingcenter.org) got beaten in the SEO (Search Engine Optimization) battle. My dream to improve The King Center's SEO and Google Rank may not be as lofty and inspirational as Martin Luther King Jr's, but I do have a dream ... "
Read Latoya Peterson's entire post at Racialicious.