Daily Job Lead: Online Media Buyer

By: Maquita Peters | Posted: December 16, 2011 at 12:05 AM

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Acquinity Interactive in New York City is seeking an online media buyer to help develop its performance-based display network. The media buyer will set up retargeting campaigns on brands including Sweepstakes.com, HealthProfessor.com and AmericanCreditReport.com and will test online media campaigns with specific performance-based objectives and expand them into high-volume/large-spend buys.

The ideal candidate will be responsible for media-buying and customer-acquisition strategy by developing and managing profitable buys for multiple brands and advertisers; leveraging creative and marketing knowledge to develop landing pages, campaigns for specific brands and publishers; and managing the execution of campaigns that exceed business goals. The media buyer will also drive and optimize key traffic and revenue metrics; manage CPM, CPL, CPA, CPC and CPV campaigns; review backend performance; and develop strong relationships with publishers to continually test and optimize programs.

To apply for this job, candidates must have a bachelor's degree with five to seven years' experience in online marketing and strong analytical abilities. They must also be self-starters with a passion for media buying and online marketing, as well as excellent communication skills.

Compensation includes a competitive salary commensurate with experience, as well as individual and family medical insurance, dental insurance and a vision-care option.

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