Sarah Palin is angry about the cover photo of her in Newsweek.  So she says. When she chose to pose for Runner's World in workout gear, pigtails, bare legs and a mid-zipped red top she allegedly had no idea what she was doing, or, that some other news magazine would use the photo.  Palin has this to say:

"The out-of-context Newsweek approach is sexist and oh-so-expected by now. If anyone can learn anything from it: it shows why you shouldn't judge a book by its cover, gender, or color of skin. The media will do anything to draw attention -- even if out of context."

Come on, it's not like she was posing in a thong, wrapped in the American flag and blowing kisses to Obama. She looks like the soccer moms she loves so much.  She looks like she's a busy soccer mom who also lives a double-life as a 40-something, in-shape, politician.  Anyway, didn't Palin compete in a few beauty contests? She won the Miss Wasilla pageant.  She also placed third in the 1984 Miss Alaska Pageant where she walked away with a scholarship and a Miss Congeniality award. In other words, Palin is no stranger to photo-posing talents and the advantages they can provide.  My brethren-blogger Ta-Nehisi Coates over at the Atlantic believes the photo is sexist and unwarranted:

"I don't really understand how Sarah Palin, in running gear, conveys either the headline, or the two stories. (I read both.) I've been trying to decide where gender fits here--Would they have done this to, say, Dan Quayle? John Edwards? I don't think that's knowable. I do think that this photo, used in this context, objectifies Sarah Palin. I get why she's pissed off. It feels like a cheap-shot."

Cheap shot? Maybe.  Newsweek could have alerted Palin about the photo before printing. Sexist? I guess it's all the eye of the beholder. Brilliant PR. opportunity? You betcha. Palin is no dummy: She's in this media/political game to play and reap the benefits.

Keith Josef Adkins is an award-winning playwright, screenwriter and social commentator.