Less Money Is Not An Excuse To Trade Chicken For Chips Ahoy

Just because you’re working with a smaller grocery budget doesn’t give you free reign to go completely unhealthy.  

Months ago I discussed the surge in sales of Spam, Dinty Moore stew, Hormel’s chili and cheap win.

Now it’s only right that I talk about the surge of your stomach.

Despite the supermarkets of America bombarding customers with sales, it seems grocery shoppers are still opting to go as cheap as possible with their food purchases. That means healthier foods have given way to fast food restaurants, canned goods and frozen dinners.

As a result, folks are getting fatter and setting themselves up for a date with diabetes.

The Wall Street Journal reports:

“Eating healthy has been one of the big casualties of this economic downturn,” says Harry Balzer, chief industry analyst at NPD Group and author of the research firm’s annual “Eating Patterns in America” report. “Last year, consumers cut back on eating ‘better-for-you’ and organic foods.”

In an online survey this summer of 1,200 people about food affordability, conducted by food-industry research firm Technomic, 70% of respondents said healthier foods are increasingly difficult to afford.

“Value is what counts to consumers right now,” says Bob Goldin, executive vice president at Technomic. “And, unfortunately, in the minds of many consumers, a lot of these lower-priced options are just not as healthy, but they’re still buying them.”

Black people: Is that 99 cent black taco at 3:00 a.m. worth the extra pounds?