Watch: Kendrick Lamar Turns Up in a Promo Trailer for Black-ish

I think the collaboration is perfect, given the song’s theme of black perseverance and victory.

The cast of Black-ish and rapper Kendrick Lamar (far right)
The cast of Black-ish and rapper Kendrick Lamar (far right) Twitter

What happens when you put one of television’s best ensemble casts in a promotional trailer with one of the most beloved musicians and lyricists of these times?

Why, you get the cast of Black-ish and Kendrick Lamar turning up to Lamar’s hit single “Alright” in a cute music video. 

Black-ish posted the video on Twitter. The entire cast is sitting on a couch, and in walks Lamar, who is eating what looks to be cereal. Then everyone starts mouthing the lyrics to the song, dancing and taking photos, all while the video cuts to great scenes from the current season of Black-ish.

https://twitter.com/black_ishABC/status/685993454313160704?ref_src=twsrc%5Etfw

“Alright” is a song about black perseverance and victory in the face of the nonsense going on in the country that has us reminding folk that Black Lives Matter. So I think it’s particularly fitting that the song serves as a backdrop to a promo video for a show featuring an affluent black family who haven’t forgotten their roots. I love how Rainbow, played by Tracee Ellis Ross, is in Jordans, but I digress.

For more of black Twitter, check out The Chatterati on The Root and follow The Chatterati on Twitter.

Diana Ozemebhoya Eromosele is a staff writer at The Root and the founder and executive producer of Lectures to Beats, a Web series that features video interviews with scarily insightful people. Follow Lectures to Beats on Facebook and Twitter.

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