Apparently, Universal Pictures has put a new twist on #OscarsSoWhite and invented #TrailersSoWhite in the marketing of Straight Outta Compton.
At a South by Southwest panel, Universal’s executive vice president of digital marketing, Doug Neil, said that different people saw different trailers for the movie on Facebook.
According to Business Insider, if you weren’t black or Hispanic, you saw trailers that didn’t mention anything about N.W.A because, you know, only minorities know about rap music. What nonblacks or non-Hispanics saw were cuts that made it seem like a biopic about Ice Cube and Dr. Dre’s rise to becoming moguls. Lucky for us minorities, we got the “real” trailers.
Apparently, Neil doesn’t think white people and other nonminorities know about hip-hop. I mean, sure, there are probably some out there who don’t. But also, let’s not act as if all black people know or like N.W.A.
In response to Neil’s admission spokesperson from Facebook stated, “Several news outlets have stated that Facebook allows advertisers to target ads based on race. That is not accurate. Facebook does not have a capability for people to self-identify by race or ethnicity on the platform. As part of its advertising offering, brands can target ads on Facebook to people based on how they might respond to content. The affinity segments are created, in a privacy-safe way, using signals such as different languages, likes, and group membership on the platform.”
Maybe they should have presented the fake trailers to the academy members so the movie could have received more Oscar nominations.